If you think about it, machines aren’t that much different from babies.
One day, you’re teaching them their ABCs; the next, they have a mind of their own and the ability to talk back to you.
In recent years, machines have evolved to understand and carry out tasks that were once thought only possible for humans. Artificial intelligence can now write, generate ideas, and even create art with unprecedented creativity.
So if you’re a content creator like me, you might have also been told that at some point in the future, AI would take your job. Of course, it’s understandable if you’re not too thrilled at that prospect, but hear me out.
AI is Helping Content Creators Be More Efficient
The rise of AI is changing the landscape for content creators in multiple areas:
- Learning: AI can help you learn and understand new concepts by identifying patterns and correlations that are difficult for humans to see.
- Prediction: AI uses past data to predict future trends, which can be extremely valuable for content creators who want to stay ahead of the curve.
- Creation: AI can create content that is accurate, efficient, and creative.
- Optimization: AI can optimize your content for better performance.
- Management: AI can help you manage and monitor your content more effectively.
AI is here to help make our jobs easier, not to replace us entirely.
If you’re still wary—well, you’ve heard the saying: “keep your friends close, and your enemies closer,” haven’t you?
So, Should You Be Using AI Tools?
The content creation process can be a lot—from research, idea generation, and the creation itself, to keeping your content afloat amidst the turbulent seas known as SERPs.
Furthermore, with how vast and volatile the online space can be, it’s near impossible for content creators to manually deduce trends and push out the relevant content before the industry moves on to the Next Big Thing.
There’s so much competition on the Internet today that it’s hard to stand out, especially if you’re just starting out and don’t have the backing of a large marketing team. This is where AI can come in to help level the playing field: AI tools take a lot of the grunt work out of content creation, improving your workflow and leaving more time to focus on the creative aspects.
In this post, I’ll go through the different types of AI tools and how you can make the most of them for your content creation process.1. AI Writing Tools
When you find yourself burdened with writer’s block, AI can nudge things along by assisting in both ideation and content creation.
Hypotenuse AI is a versatile AI writer that covers most of the groundwork in the writing process by suggesting title ideas and skeleton outlines for your blog posts. From there, it can generate product descriptions, blog articles, and advertising copy from scratch.
Original, fluent content is generated each time, which helps to boost SEO for your blog posts. You can even select from a range of tones and points-of-view, to cater the content generated towards your audience or to suit your usual brand voice. If you want to, the AI can even conduct simple online research for you with just a click of the button.
The AI takes additional input such as your target audience and brand to create content that is tailored to your needs. Not only that, it is also trained on marketing techniques and has built up millions of data points across a range of industries.
So whether your niche is fried chicken or financial consultancy, why not give our AI writer a try?
AI Editing Tools
From spell check on Microsoft Word to online platforms such as Grammarly, AI can automate the proofreading and editing phase of the writing process.
AI editing tools use natural language processing to analyze your work for grammar, spelling, and readability. From there, they can correct basic mistakes as well as make keyword and rephrasing recommendations to improve the format and flow of your writing.
If you’ve pulled a lot of research for an article, you can also use plagiarism checkers to scan your article for duplicate content which, if published, could affect your ranking on search engines. To avoid that, you can use AI rewriters and summarising tools that help to paraphrase text.
AI editing tools improve your content for SEO by making it easier for search engines to crawl and improve discoverability via search. Furthermore, readable content can convey your message more effectively and establish your Expertise, Authoritativeness, and Trustworthiness (E-A-T).
2. AI Visual Content Tools
AI software can automate the process of editing visual and audio content—and also assist in the production of it.
When it comes to making your content more visually appealing, there’s only so much stock images can do. Here, you can use AI image generators to generate original, unique images from just text inputs. With such tools, you can personalize images to specially express and match your ideas. (Kinda like how I'm using AI-generated pictures in this article.)
Or maybe you need a trustworthy face and voice to deliver your message, but you’re camera shy and can’t find anyone suited to the role.
Who says that a face and voice have to be fully human?
Synthesia is an AI video generator that allows you to select a presenter from a diverse range of lifelike AI avatars. Simply input your script, and it will convert your text to speech to create a video presentation for your purpose.
Using computer vision, AI is now able to better recognize and interpret visual input. And with such vast databases of videos and images out there, maybe having an AI in the loop could give you a fresh perspective for your visual content.
3. AI Content Strategy
As a content creator, your audience should always be at the heart of your content. Still, it’s not like you can sit down with every one of them to discuss their wants and needs over coffee.
AI tools can conduct keyword and topic search to identify patterns and trends. They also gather and analyze data to evaluate industry opportunities, risks, and competition so you can stay ahead of the curve.
Keyword search tools such as Ubersuggest also help with keyword discovery for your topic, and provides insights such as search volume and competition for particular keywords, so you can evaluate which are best to use to market your content.
Google Trends allows you to track the popularity of specific keywords over time and by location, and shows you related queries that are trending among online users.
Such insights will enable you to easily keep up with changes in your industry by creating relevant content that targets your audience’s interests.
4. AI Social Media Management
Combining content creation and strategy, AI can help you streamline your social media strategy.
Using AI social media tools such as Hypotenuse AI’s Instagram caption generator, you can optimize your brand voice to be more effective and consistent across your post.
Social media analytics summarizes your performance data across different platforms, as well as extrapolate useful insights such as the best days and timings to post for your target demographic, your posts with the highest engagement, and the type of content that generates the most leads and traffic.
From these insights, AI can help you coordinate social media campaigns to get the most of your content marketing efforts. You can then create and push out social media content more strategically to boost conversions on the platforms of your choice.
5. AI Technical SEO Tools
Although producing quality content is essential, that’s just half the battle won—maybe even less. The next half is getting your content noticed.
You also want to ensure that your site is enhanced for user experience. If people are intrigued enough to click on your content, only to be faced with endless loading circles and page bugs, impatience will override interest pretty quickly.
To start off, SEO tools can help you understand how both users and search engines interact with your content. Google Analytics provides user insights such as audience demographics, user behavior, and customer acquisitions. In a similar vein, Google Search Console provides insights into your site’s performance, including impressions and clicks, and evaluates page experience.
There are also AI tools that can conduct SEO audits to identify issues that may prevent your pages from ranking. From there, they can also automatically optimize your website and content to improve SEO.
These tools help you identify areas where you can improve your site so as to drive organic traffic and increase conversions.
AI is the Future of Content Creation
As the technology continues to evolve, we can expect to see even more advanced AI tools being developed specifically for content creators. These will offer an even wider range of benefits, making the content creation process even more efficient and easier to manage.
So, are you curious to try any of these tools?
And can you identify how much of this article was written by me (a human, last I checked), and how much by our AI? ¯\*(ツ)*/¯