A complete platform for generating product descriptions

Generate, edit and upload product descriptions 2.5x faster to your product detail pages.

Also available for:

Product Page

How our AI copywriting tool works

Transform product data into engaging, high-conversion stories and product descriptions. All in your tailored brand voice.

Step 1 connecting your e-commerce PIM
Step 2 for connecting your PIM
Step 3 ‚ÄĒ generating descriptions
Step 4: export your products
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Export your products with ease

Sync right back into your CMS or product information management systems to get your products to market faster and easier.

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Exports in the exact format you imported in
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Need any post-processing, like HTML formatting for your descriptions? Talk to us.

Seamless description editor to add finishing touches

Edit generated copy directly in one place, with an organized workflow that keeps up with your pace.

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Easily see inserted SEO keywords highlighted in generated descriptions
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Categorize and mark products as complete to power through editing and organizing product descriptions
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Provide feedback as you go to the AI for improved, tailored copywriting over time


The perfect pair of lace-up sneakers for any occasion. A classic design that will never go out of style, these sneakers are designed with comfort in mind. Ready to take on the city streets or for a relaxing day at the park, these shoes are versatile and can be worn anywhere.

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Generate context-rich product descriptions in bulk

Bring your products to life with a click. Generate description variations from your product images, attributes and SEO keywords.

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Different brand tones for your unique copywriting style
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One-click product description generator for large batches of SKUs
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AI takes in all your product data types to generate the most relevant, unique and accurate descriptions

Import thousands of product attributes seamlessly

Connect directly to your PIM, e-commerce platform or custom CMS and have all your product details pulled automatically, ready for generation.

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Easily import attributes for our AI to learn and generate product descriptions, even with large inventories
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Handles various formats from multiple channels, PIMs or CMS platforms
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Custom CMS? We can handle custom import formats.
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Product stories at your fingertips

Enrich product detail pages using our AI product description generator to generate thousands of first-draft descriptions within minutes.

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A fraction of the time

Reduce friction and writer's block for your team by giving them a first draft of a description to work off. Enable your team to do what they do best.

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Boost SEO rankings

Make SEO front and centre without the overheads of training and brand guidelines. Lower your SEO spend and let your team focus on high-value strategy.

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Better conversion rates

Product descriptions convert because they educate customers on key product features and benefits. Make sure you're not losing customers midway through the funnel.

Who it's for

Marketing teams

Clone this Webflow project by clicking any of the "clone" buttons.

E-commerce brands

Customize the page and use the sections you want.


Publish your newly created website made with Midnatt.

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Suede Backpack in Grey

Apparel & Accessories

A practical backpack for commuting, school or work. This backpack is the yellow brick road to your destination. It keeps your valuables close so you can enjoy the journey. Whether you're hitting the road or the subway, you'll have everything you need. The backpack has adjustable and padded shoulder straps for comfortable load-carrying. Stylish and durable, this bag will be your lifelong companion.

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Rainbow Trainers


Show your interest in fashion and comfortable shoes with these three-colored trainers. This shoe will put a twinkle in your step no matter what mood lights up your day. Make every step a colourful and magical one with all of the colours of the rainbow in one shoe. You will be surprised at the reaction to your new go-to shoes.

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Oak Dining Chair


Dining chairs instantly complete the table, and if you're looking for oak chairs that add character and grace to your dining table, look no further! These chairs with a built-in back support make a perfect addition to your dining table. Great as accent chairs when you are not using them to sit!

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Blue Floral Party Dress

Fashion & Clothing

When you think of a party dress, you probably think of one that looks like this. This sleeveless blue floral party dress is a celebration of traditional design and contemporary fashion. Its iconic print will help you make a style statement, while the black belt will highlight your curves. Get noticed in this mid-length party dress.

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Date Night Lipstick

Beauty and Personal Care

A luscious peach lipstick that brings your date night to life. Whether you're going to the theater, or out for cocktails and dinner, make it an evening to remember with this beautiful color that will make your lips shine. It's classic and it's timeless, and just like you, it looks good on your lips but goes well past your lips too.

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Multi-purpose Hammer

Tools & Appliances

Hand-crafted from aluminium, this hammer has an elegant, shining coating and black handle. The combination of tapered, hardened-steel and soft plastic grip prevents injury, and with a rubber sleeve the length of the shaft it can be used to hit hard, or to carry out delicate work.

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Geometric Ceiling Light

Home & Living

Your ceiling will become the framework for a daydream of stars. This geometric light will make you lose track of time when you're on a conference call, shopping for new bikes online or simply having a night in with your family and friends. The light is soft and warm, and adds some cheer to any room.

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All-purpose Flour

Food & Supplies

This all-purpose flour is a staple of everyday baking. It's a flour that brings lightness, nutrition and diversity to any recipe that you might want to take on. Try taking it on in the bakery, in the kitchen or in the flavor research lab. It'll fit well everywhere you decide or need to bring it.

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Digital Camera ‚ÄĒ Black

Gadgets & Electronics

Use your camera to catch precious moments. You don't want to miss a single thing. This camera's high-resolution sensor delivers astonishing image quality, so you'll never be unhappy with the snapshots you take of your loved ones. If you're looking to really make a lasting impression, bring this camera along to capture the scenery for the best vacation pictures you've ever taken.


Product descriptions for all your products. Accelerate your content team today.


Custom brand voice or format?

Request a demo to chat about how we can improve your PDPs everywhere.

Discover a better way to write

We're just scratching the surface on what you need to write five-star content for your Product Detail Pages (PDPs).

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Your brand's voice

Need active voice versus passive voice? Titles and bullets? Or avoid competitors' keywords? We get our models to learn your needs and your voice.

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Generate in bulk

Generate all your descriptions at once. Grab a cup of coffee while we do the heavy lifting for you.

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Syncs to your PIM

All your product information synced with a touch of the button. Keep your product details aligned with a single source of truth.

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Edit freely

A built in editor right at your fingertips. We're also compatible with all your grammar checking browser extensions and tools.

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Multiple languages

Speak the languages that your customers do and expand your market footprint. We support over 25 languages and counting.

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AI that learns

The more you use Hypotenuse AI, the more it learns your preferences, the better it gets. It's the intelligent assistant you always wanted.


What product categories do you support?
Are generated descriptions unique?
Will generated descriptions be duplicated if my products are all very similar?
What languages do you support?

Thinking about your product detail page strategy?

We've collected all the resources and tips you need to craft stellar product content.

A notebook, phone and pencil as a representation of how to get started with product descriptions to drive revenue to your business

Taking Your Revenue To The Next Level with Product Content

An all-you-need-to know guide on maximizing revenue for your e-commerce store through product content and copywriting.

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Some lines of code to represent headless commerce and separating different front and back-end applications, to show how it can help improve the revenue of your business

Is Headless Commerce right for you?

Adopting the headless e-commerce structure is a significant decision for your business. Learn whether your business is a good candidate.

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Close up of a woman with a book open, to represent studying and to describe a product description breakdown and study guide

A Product Description Study Guide

What goes into a product description? Read this guide to the anatomy of a product description, from brand voice and USPs, to SEO and prose.

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Ready to automate your copywriting with Hypotenuse AI?

Try our product description generator to start enriching your PDPs everywhere.

mORE about hypotenuse
How does Hypotenuse AI help you with product descriptions?

We've built a better way to generate product descriptions at scale with our AI copywriting tool. Import product attributes through CSV and our API to supercharge your e-commerce workflow, whether you're an e-commerce store owner, product description writer or large content team.

Our cutting edge machine learning models can understand your product, brand voice and content needs so that each product description is unique and tailored to you. We streamline the process of activating your product listings ‚ÄĒ all in one single platform. To learn more, try us out free.

Will Google penalize me for using AI product descriptions?

The short answer: not with Hypotenuse AI.
When it comes to SEO for product descriptions, having original content and the right keywords are 2 important factors that are rewarded by search engines when ranking your e-commerce site. The reason why many AI products end up bringing more harm than benefit to your SEO rankings is because they give you content which is either repetitive, duplicated or lack relevance (especially in keywords) to your product.

At Hypotenuse AI, we've built our tools from the ground up with SEO and product content in mind. We guarantee that none of our descriptions that we have generated is duplicated ‚ÄĒ even if you upload the same product twice. On top of that, Hypotenuse crafts your copy in a manner which is specific to your product and brand voice. In other words, we guarantee uniqueness while providing keyword inclusion and SEO wins. Don't believe us? Request for a demo!

Why are product descriptions important for Product Detail Pages (PDPs)?

Product descriptions engage consumers and move them down your conversion funnel. The primary function of product descriptions is to communicate essential information about products and their features to potential customers. When shopping on e-commerce stores, customers aren't able to engage with products like they normally would in real life. Instead, product descriptions, pictures, and sometimes videos take the place of the ability to simply pick a product up and examine it. Compared to the latter two components, product descriptions can focus on features not evident in pictures, serving to provide important information such as the materials of a dress or the customizable organization of a fridge.

Furthermore, this short paragraph of text also helps in including keywords for search engine optimization (SEO), such that each product gets more traffic from Google searches. They also make a company look polished and legitimate, which can be an important differentiator on Shopify, where the barrier to starting new stores is decreasing over time.

What is a brand voice and why is it relevant for product descriptions?

According to McKinsey & Company, a strong brand voice is "a living, breathing manifestation of your brand promise... it solves problems, delivers a great customer experience, and stands for something". That might seem like a no-brainer ‚ÄĒ most companies have a slogan or tagline, or a robust "About Us" page at the very least, that shows their purpose, tone and values. However, most e-commerce companies don't realize how important a consistent brand voice is for their product descriptions (which is often what consumers would actually see when making purchasing decisions).

As the above McKinsey article explains, brand voice is the spine running through a customer's end-to-end journey with your service or product. To ensure consumer satisfaction, brand voice therefore needs to be consistent throughout every single touchpoint the consumer has with your company. And very often, interaction is when a potential buyer comes across one of your product pages online.
It is therefore imperative that your brand voice in every single product description on your website is consistent, both between products, and with your overall voice in other areas, such as the "About Us" page. Hypotenuse makes brand tone consistency as easy as clicking a button. Scale up your content needs while maintaining that same voice throughout your catalog!

What is a Product Detail Page (PDP) and what does it contain?

A PDP is a page on an e-commerce site that conveys important information about a particular product. For example, if the product in question is a sofa, the PDP might contain its dimensions, material, available colors, pictures from several angles, its collection, information delivery and warranty, and buyer reviews.

These pages help consumers make an informed decision about choosing products and whether or not to make that purchase.

Does Hypotenuse AI generate product descriptions that are specific to Walmart, eBay and Amazon?

We understand the needs of multi-channel sellers - our AI can automatically generate title and product descriptions to fulfill the requirements of Walmart, eBay and Amazon. Each channel has its own technical, linguistic and stylistic restraints, and we can make copywriting for these platforms easy, all while maintaining your unique brand voice.

Our product descriptions will maintain the structure that fills your store's needs - whether it be a list of technical benefits, prose and emotive imagery, or something in between. Our AI can instantly generate product descriptions to match your chosen form and structure - while boosting SEO with unique content that Google loves!