We've built a better way to generate product descriptions at scale with our AI copywriting tool. Import product attributes through CSV and our API to supercharge your e-commerce workflow, whether you're an e-commerce store owner, product description writer or large content team.

Our cutting edge machine learning models can understand your product, brand voice and content needs so that each product description is unique and tailored to you. We streamline the process of activating your product listings — all in one single platform. To learn more, try us out free.

The short answer: not with Hypotenuse AI.
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When it comes to SEO for product descriptions, having original content and the right keywords are 2 important factors that are rewarded by search engines when ranking your e-commerce site. The reason why many AI products end up bringing more harm than benefit to your SEO rankings is because they give you content which is either repetitive, duplicated or lack relevance (especially in keywords) to your product.

At Hypotenuse AI, we've built our tools from the ground up with SEO and product content in mind. We guarantee that none of our descriptions that we have generated is duplicated — even if you upload the same product twice. On top of that, Hypotenuse crafts your copy in a manner which is specific to your product and brand voice. In other words, we guarantee uniqueness while providing keyword inclusion and SEO wins. Don't believe us? Request for a demo!

Product descriptions engage consumers and move them down your conversion funnel. The primary function of product descriptions is to communicate essential information about products and their features to potential customers. When shopping on e-commerce stores, customers aren't able to engage with products like they normally would in real life. Instead, product descriptions, pictures, and sometimes videos take the place of the ability to simply pick a product up and examine it. Compared to the latter two components, product descriptions can focus on features not evident in pictures, serving to provide important information such as the materials of a dress or the customizable organization of a fridge.

Furthermore, this short paragraph of text also helps in including keywords for search engine optimization (SEO), such that each product gets more traffic from Google searches. They also make a company look polished and legitimate, which can be an important differentiator on Shopify, where the barrier to starting new stores is decreasing over time.

According to McKinsey & Company, a strong brand voice is "a living, breathing manifestation of your brand promise... it solves problems, delivers a great customer experience, and stands for something". That might seem like a no-brainer — most companies have a slogan or tagline, or a robust "About Us" page at the very least, that shows their purpose, tone and values. However, most e-commerce companies don't realize how important a consistent brand voice is for their product descriptions (which is often what consumers would actually see when making purchasing decisions).

As the above McKinsey article explains, brand voice is the spine running through a customer's end-to-end journey with your service or product. To ensure consumer satisfaction, brand voice therefore needs to be consistent throughout every single touchpoint the consumer has with your company. And very often, interaction is when a potential buyer comes across one of your product pages online.
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It is therefore imperative that your brand voice in every single product description on your website is consistent, both between products, and with your overall voice in other areas, such as the "About Us" page. Hypotenuse makes brand tone consistency as easy as clicking a button. Scale up your content needs while maintaining that same voice throughout your catalog!

A PDP is a page on an e-commerce site that conveys important information about a particular product. For example, if the product in question is a sofa, the PDP might contain its dimensions, material, available colors, pictures from several angles, its collection, information delivery and warranty, and buyer reviews.

These pages help consumers make an informed decision about choosing products and whether or not to make that purchase.

We understand the needs of multi-channel sellers - our AI can automatically generate title and product descriptions to fulfill the requirements of Walmart, eBay and Amazon. Each channel has its own technical, linguistic and stylistic restraints, and we can make copywriting for these platforms easy, all while maintaining your unique brand voice.

Our product descriptions will maintain the structure that fills your store's needs - whether it be a list of technical benefits, prose and emotive imagery, or something in between. Our AI can instantly generate product descriptions to match your chosen form and structure - while boosting SEO with unique content that Google loves!