What Is a Website Title? Why Does It Matter for SEO?

February 12, 2024

Ever wonder why some websites rank higher than others in search results?

A lot of it comes down to optimization. And one of the most important elements of search engine optimization or SEO is your website title.

Crafting an optimized title that's compelling yet concise is key. Get it right, and you'll be well on your way to improved search visibility and more visitors discovering your site organically.

What is a website title?

A website title, also known as an HTML title or page title, is the main title that appears at the very top of an individual webpage. It is contained within the <title> HTML tags in the page's code.

The title plays an important role in search engine optimization (SEO) as it helps search engines understand what each page is about. It allows them to determine the page's topic and content, which then helps rank the page for relevant searches.

The importance of website titles for SEO

Your website title is one of the most important on-page SEO elements. It appears at the very top of your web browser and search engine results pages (SERPs). An optimized title tag helps search engines understand what your page is about, which in turn helps them determine how it should rank in search results.

Optimizing your title tags is one of the easiest ways to improve your search rankings and get more organic traffic to your website. Be sure to revisit your titles regularly to refine and improve them. Keep testing different variations to see which ones perform the best. With time and practice, crafting compelling titles will become second nature.

Your title tag is your first impression in SERPs. Make it count! Spend the necessary time to create titles that are enticing, descriptive, and keyword-rich. The reward of higher rankings and more clicks will be well worth the effort.

Where can I find the website title?

Your website title is located in the HTML head section of your webpage. You'll find it between the <title> and </title> tags.

For example: <title>Hypotenuse AI: AI Writing Assistant & Text Generator</title>

This title is displayed at the top of:

  • The browser tab for your page
  • Search engine results pages (SERPs) for your site
  • Social media links when your page is shared

Where to place your website title?

The title of your website tells search engines and visitors what your page is about. But where exactly should you place the title for the best SEO results?

In the HTML <title> tag

The first and most important place for your website title is in the HTML <title> tag. This displays the title at the top of the browser window and is a primary way search engines determine what your page is about. Make sure your title is clear, concise and contains your target keywords. For example:

<title>What Is a Website Title? Why Does It Matter for SEO?</title>

As an H1 heading

You should also include your website title as an H1 heading on the page. The H1 is the main headline and has significant weight for SEO. Place it near the top of your content so visitors and search engines see it right away.

In page URLs

If possible, incorporate your website title into the page URL. For example, a page about website titles could have a URL like:

URLs containing keywords are another signal to search engines about the topic and content of the page.

As page meta descriptions

Include your website title in the meta description for the page. The meta description is the snippet of text displayed in search results below the title. It should be an enticing summary of the page content and include your title and target keywords.

In image alt text

For images on the page, especially the main featured image, use your website title in the alt text attribute. The alt text acts as a description for the image and provides another opportunity to tell search engines what the page is about.

By including your website title in these key areas of the page, you give visitors and search engines a clear message about your content and topic. Place it prominently and reinforce it throughout the page for the best SEO results. Consistency and relevancy are key.

How do I Create a Perfect Website Title?

The title of your website is one of the most important on-page SEO factors. It’s the first piece of text people see, so it needs to capture attention and interest to entice clicks. An optimized title tag should:

  • Be 55-60 characters, including spaces. This is the ideal length for displaying fully in search results while fitting typical browser tabs. Any longer and it may get cut off.
  • Include your target keyword or key phrase. Place this at the beginning of the title for maximum impact. Using a keyword tool, identify the top key phrase that your target audience would search to find your site.
  • Be compelling and engaging. The title is your first impression—make it count! Share the value, benefits, or solutions that visitors can expect to find. Some options:

                    › Ask a question to spark curiosity

                    › Use an interesting statistic or fact

                    › Highlight what makes you unique

                    › Share an exciting announcement or update

  • Avoid overusing punctuation like exclamation points, which can seem spammy.
  • Don't just reuse your business name. While you want your brand name in the title, also include a description to give more context about what your site is about. For example, "Company Name | Services We Offer" is better than just "Company Name".

Optimizing your title tag, along with your page content and other on-page factors, helps search engines better understand your site so they can rank you higher in results and show your page to more relevant users.

Take the time to craft a compelling title—it's worth the investment! Keep testing different options to see which one gets the most clicks.

With regular updates and improvements, you'll achieve a perfect website title and better search visibility in no time.

Common mistakes to avoid when creating a website title

When creating a title for your website, it’s important to get it right. The title is the first thing visitors see and it creates that crucial first impression. It also plays an important role in search engine optimization (SEO) to help people find your site. Avoid these common mistakes:

Using Too Many Keywords

While including important keywords in your title is good for SEO, using too many can make the title sound spammy and unnatural. Only include keywords that are essential to describing what your site is about. Use synonyms and related terms for keywords instead of just repeating the same word or phrase.

Being Too Short or Vague

A title that is just one or two words is not descriptive enough. Visitors won’t have a good sense of what your site is about. Similarly, an overly vague title like “Welcome” or “Homepage” does not give search engines enough information to rank your site well for relevant searches.

Mismatched with Content

Your website title should accurately reflect the content and subject matter on your site. If visitors click on your title in search results expecting one topic but then find something entirely different on your homepage, their experience will be frustrating and confusing. This mismatch can also hurt your search rankings over time.

Using Excessive Capitalization or Punctuation

Capitalizing every word in your title or using too many exclamation points, question marks or other punctuation can seem excessive, unprofessional, or even spammy. Use normal title case capitalization and limit punctuation use for the best results.

Not Optimizing for Search

Include important keywords in your title, especially at the beginning. But also make sure your title flows naturally and is compelling. The title should be optimized for both search and human readers. If it does not sound natural or is awkward to read, visitors may not click through even if it ranks well in search results.

With some care and attention, you can craft an engaging website title that ranks well in search and gives your visitors the right first impression. Avoid these common mistakes and your title will be optimized for success!

Website Title Examples

Some examples of website titles are:

  1. Will AI Replace Copywriters? The Future of Content Creation

        2. Hip Hop’s Superstar: How Music Influenced Sneaker Style

         3. How to Launch a New Website: A Complete Guide

Notice how these titles are short but compelling, focused on the topic, and unique. They contain keywords and phrases people would naturally search for.

Optimizing your title tags, as well as your page content, URL, images, and internal linking, are all part of a solid technical SEO strategy.

Place as much importance on your title tags as the content on the page. A compelling yet natural title, along with high-quality content, is the perfect combination to achieve high search rankings and attract more organic traffic.

Step by Step How To Optimize Your Title Tags with Hypotenuse AI Tool

Step 1: Sign up for a free trial

Start by signing up for an account with Hypotenuse AI to access the tool.

Step 2: Navigate to Meta title generator

Once you have signed in, navigate down to the ‘Meta titles and descriptions’ tool in the ‘Templates’ section, or search for ‘Meta titles and descriptions’ in the search bar.

Step 3: Describe your product or service

Describe your product or service, and the keywords about what you want to write, providing as much info as possible so that our AI can give the best response.

Step 4: Generate

Click on the generate button and watch as your meta title is created in front of you! It’s as simple as that!


The title tag is your chance to grab the attention of both search engines and potential visitors. It highlights the topic and focus of your page in an engaging way. Make sure your title is clear, concise, and compelling. With some time and effort optimizing your titles, you'll start to see big improvements in your search rankings and traffic.

Keep experimenting with different titles and see what works best for your site and audience. The small details matter, so don't overlook the power of a well-crafted title.

SEO Specialist
Hazel has over 3 years of experience in SEO. She has helped multiple clients in different industries grow their online presence through SEO, content creation and other marketing strategies.

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