Content writing

How to End a Blog Post in 10 Different Ways

February 22, 2022

I’m a mind reader.

Here, I’ll show you:

You’ve written a beautiful blog article, but now you’re puzzled on how you can wrap up your masterpiece.

You might be tempted to just condense your points together, restate your thesis and then call it a day. But I know that that’s not really what you want to do.

Or else you wouldn’t be looking for ways to write a conclusion for your blog article. Right?

Much like bad movie endings, poor conclusions have the power to ruin your content entirely. To avoid that from happening, this article will equip you with 10 different ways to end off your blog post with a bang.

Supercharge your content with Hypotenuse AI

Turn keywords into surprisingly great blog posts, product descriptions and marketing copy.

1. Summarize the main points

To wrap up your blog post effectively, summarize the main points or topics covered. This helps to reinforce the key takeaways for your readers and gives the post a sense of completion.

  • Briefly restate the goal or purpose of the post. For example, “In this post, we explored 10 different ways to end a blog post.”
  • Highlight the main points, steps, or sections in 1-2 sentences each. For example, “We looked at ending with a question, call to action, quote, story, and list of tips. We also discussed concluding with a summary, looking ahead, relating back to the intro, asking for feedback, and ending abruptly.”
  • Keep each summary sentence short, around 15 to 20 words. This makes them easy to read and helps avoid repetition.
  • You can reword the summaries in your own words, you don’t need to repeat word-for-word what you already wrote. Capture the essence and key takeaways for readers.
  • End with a broad concluding statement to wrap it all up, e.g. “Using one of these techniques is a great way to finish your blog post with impact and give readers closure.”
  •  Summarizing the main points of your post in a concise yet compelling way is a simple but high-impact tactic to employ at the end of any blog post. Your readers will appreciate you reinforcing the most important lessons and takeaways, giving them a sense of completion. And for you as the writer, it’s deeply satisfying to wrap up your work in a neat little package.

2. End With a Call-to-Action

Now that you've captured your reader's attention and given them value, end strong by telling them what to do next. A call-to-action or CTA gives your readers clear direction on how they can take the next step. Some effective ways to end a blog post with a CTA include:

  • Invite them to sign up for your email list. Let readers know they can get more great content by subscribing to your newsletter. For example, say something like "Sign up for my weekly newsletter to get more tips like these delivered straight to your inbox!".
  • Ask them to follow you on social media. If you want to build your social following, suggest readers follow you on platforms like Facebook, Instagram, or Twitter to stay up to date with your latest posts and connect with your community.
  • Encourage comments and questions. End by prompting readers to join the conversation by leaving a comment below. Say something like "I'd love to hear from you! Please leave any questions, comments, or insights in the comments section below." Engaging with your readers in the comments is a great way to build rapport and loyalty.
  • Suggest related resources. If you've written other blog posts, videos, or resources on the same or related topics, point readers to those at the end of your post. For example, say "If you enjoyed this post, you might also like my guide to [related topic]. Check it out here." This helps provide more value to readers and keeps them on your site longer.
  • Direct them to take an online course or join a program. For some blogs, the goal is to get readers to sign up for a paid offering like an online course, membership site or coaching program. If this applies to you, share details about your program at the end of posts and tell readers how they can sign up or enroll.

Ending with a clear call to action is one of the most important things you can do to turn readers into subscribers, customers, or clients. So choose a CTA that makes sense for your blog and audience, and send your readers off with a strong, actionable message.

3. Ask a Question

Photo by Tachina Lee on Unsplash

Asking your readers a question is an easy way to end a blog post and keep them engaged. It gives them a reason to scroll down to the comments section to provide their input or opinions. You want to ask an open-ended question that sparks discussion and debate. Stay away from questions with a simple “yes” or “no” answer.

For example, if you wrote a post on the latest social media updates, you could end by asking:

  • What new feature are you most excited to try out?

If your post was about parenting struggles, you could ask:

  • What's the biggest challenge you're facing as a parent right now? How do you cope with it?

For a post on home decor trends, you might ask:

  • What decorating style are you loving for your home this year? Farmhouse chic? Mid-century modern? Something else?

You get the idea. An open-ended question that gives readers an opportunity to share their experiences, opinions, or advice is an easy way to prompt engagement and end your post on an interactive note. Readers can connect with each other by responding to the question and responses from other readers. This helps to build a sense of community around your blog and keeps people coming back.

Ending with a question is a simple but effective way to wrap up your blog post. Just keep in mind that for the question to be effective, it needs to be open-ended enough to spark a conversation. What kinds of questions would engage your readers and get them talking with each other in the comments?

4. Include links to your other blog post

Including links to your other related blog posts is a great way to keep readers engaged on your site. As they finish reading one post, you can direct them to another post on a similar topic or in the same category.

Link to popular posts

Go through your blog analytics to see which posts have the most pageviews and link to one or two of those at the end of your current post. For example, you might say something like:

“If you enjoyed this post on how to end a blog post, you might also like my post on [Popular Post Title]. Check it out for more tips to improve your blogging skills.”

Link to posts in the same category

If you categorize your posts, link to another post in the same category. For example:

“Want to learn another way to give your blog posts a strong conclusion? Read my post on [Related Post Title] for a few more options to try.”

Link to your homepage or email signup

Include a call to action at the end of your post that links to your homepage or email signup form. For example:

“Sign up for our newsletter to get notified when we publish new posts on how to improve your writing and blogging skills.”

“For more useful tips and strategies to build your blogging business, check out the latest on our homepage.”

Recap of main points

Briefly reiterate the main points or takeaways from your post. Then include links so readers can get more details on any part of your summary. For example:

In summary, here are six effective ways to end a blog post:

  1. Call the reader to take action (-) [Link to Section 1]
  2. Issue a challenge (-) [Link to Section 2]
  3. Ask a question (-) [Link to Section 3]
  4. Share an inspirational quote (-) [Link to Section 4]
  5. Recap your main points (-)
  6. Include links to related posts (-) [Link to this Section]

To read more on any of these tactics, simply click the links for the full details.

5. End with a Cliffhanger

When ending a blog post, leaving your readers wanting more is an effective tactic to keep them engaged and coming back. A cliffhanger ending does just that by building suspense that will only be resolved in your next post.

To execute a cliffhanger ending:

  • Raise questions or pose a mystery in the final paragraph(s) that you don’t fully answer. For example, if you’re writing a series on home renovation, mention that you’ll be tackling the kitchen next, but don’t reveal all the details of what you have planned.
  • Leave some key information or final steps out. If you’re giving a tutorial, explain most of the steps but leave the last crucial one for the following post. Readers will be eager to see how to complete the project.
  • Foreshadow something exciting that’s coming up. For instance, if you run a travel blog, mention an amazing new destination you’ll be featuring soon without disclosing all the highlights just yet.
  • End abruptly without a firm conclusion. Stop just as you’re building up to an important point or revelation. For example, if telling a personal story, end right before the climax or resolution. Your readers will be anxious to read the next installment to see what happens.

Using a cliffhanger ending is an easy way to create buzz and encourage readers to check back in with your blog. Of course, be sure to follow through by publishing your next post in a timely manner. Keep your audience hooked by continuing to craft cliffhangers, mysteries, and questions that make them eager to read on. How you end your posts can be just as crucial as how you begin them.

6.  Answering the 5 W’s in your blog posts

Ending your blog post by answering the 5 W’s (Who, What, When, Where, Why) is a great way to wrap things up and provide a sense of closure for your readers.

  • Who is involved or affected? Talk about the people impacted by the topic or issue you discussed in your post. For example, if you wrote about new education policies, mention how students, teachers, parents, and administrators will be influenced.
  • What happened or what was accomplished? Summarize the key events, milestones, or outcomes covered in your post. If it was an explanatory piece, reiterate the main points or takeaways. For example, “In this post we looked at three ways to improve your writing skills: practicing regularly, getting feedback, and reading more.”
  • When did events occur or when can results or impacts be expected? Provide relevant dates, timelines, or timeframes to give your readers context. For example, “The new funding for the city park revitalization project is set to begin in early 2022, with completion of upgrades expected within 18-24 months.”
  • Where did events happen or where will impacts be felt? Specify locations, regions, or areas of relevance to your topic. For example, “The proposed zoning changes are expected to reshape neighborhoods across the southern and western parts of the city over the next decade.”
  • Why did events happen or why are outcomes meaningful? Explain reasons, motivations, causes or significance to help your readers understand why they should care about your topic. For example, “Improving access to healthcare has life-changing implications for communities that have historically faced discrimination and unequal treatment.”

By summarizing these essential elements at the end of your post, you provide a resolution and give readers a quick recap of the most pertinent details.

7. Tease the reader for upcoming posts

Photo by Kent Tupas on Unsplash

If you have a comprehensive blog content strategy, you’ll know what your next post will be. If they’re closely related, you can preempt your viewers by giving a small preview of what’s to come.

To end your blog post in a way that keeps readers engaged and coming back for more, try teasing them about what’s to come in future posts. Drop little hints about topics you’ll be covering or ideas you’re exploring to build anticipation and encourage subscribers to stay tuned.

For example, you might say something like:

I’ve really just scratched the surface of [topic] here. In upcoming posts, I’ll be diving deeper into [related subtopic 1], sharing some case studies about [related subtopic 2], and offering tips for how to [related action]. Stay tuned!


We’ve covered a lot of ground in this post, but there’s still so much more to explore about [topic]. In the coming weeks, I’ll be posting more on [related subtopic 1], looking at [related subtopic 2] in more detail, and sharing some strategies for [related goal]. Don’t miss out!

Using a teaser ending like this accomplishes a few things:

  • It gives readers a preview of valuable content still to come, so they'll want to subscribe or check back regularly so as not to miss those future posts.
  • It demonstrates that you have in-depth knowledge and expertise about the topic, with much more to share beyond a single post.
  • It creates a sense of continuity and an ongoing conversation between you and your readers. They'll feel invested to see how the themes or ideas you introduce continue to unfold and develop over time.
  • It provides social proof that you frequently publish useful content on the topic, so readers feel they can rely on you as an expert resource.
  • It keeps people engaged with your blog and builds loyalty by giving them a reason to return again and again. After all, everyone loves a good teaser!

Using this simple technique is an easy way to turn the end of one post into a momentum that carries readers into your next. Give your readers a taste of what’s to come and they’ll keep following you to get the whole delicious scoop.

8. Include a Quote

A great way to end a blog post is with an inspiring or thought-provoking quote. Look for a quote from an expert or leader in your industry or topic area. Choose a quote that relates to your main message or theme. Keep it short, around 1 to 3 sentences.

For example, if your post is about productivity tips for entrepreneurs, you might end with this quote from Bill Gates:

"Our success has really been based on partnerships from the very beginning."

Or for a post on following your passions, this quote from Steve Jobs would be perfect:

"Your time is limited, so don't waste it living someone else's life."

Using a quote is an impactful way to reinforce your key takeaway or main lesson in a concise, meaningful way. It gives your conclusion a sense of authority and helps to inspire or motivate your readers. Quotes from well-known leaders, innovators, or authors in your niche also help to establish you as a thought leader in your industry by association.

When choosing a quote:

  • Make sure the quote is relevant to your topic and aligns with the overall message or lesson of your post.
  • Attribute the quote properly by including the author's name. You should also include the book or speech it came from if possible.
  • Format the quote using quotation marks (" ") or if it's longer than 4 lines, make it a blockquote.
  • Explain why you chose that particular quote and how it relates to your post. This helps to reinforce your main point in the reader's mind.
  • Keep the quote concise, around 1 to 3 sentences. Don't choose a long, rambling quote.
  • Check the source of the quote to make sure it's accurate before using it.

Using an inspiring quote is a great way to leave a lasting impression on your readers and tie everything back to your key message. Ending a post with a thought-provoking quote will make your content more shareable and help establish you as an authority in your niche.

9. Offering an opinion or suggestion

Offering an opinion or suggestion is a great way to wrap up a blog post. As the writer, you’ve built up knowledge and expertise on the topic, so sharing your perspective can provide value to readers. Some ways to give your two cents in the conclusion include:

Suggest a next step for readers to take. For example, “If you found these productivity tips helpful, I recommend downloading a to-do list app to keep yourself on track.” Readers appreciate actionable advice and guidance on what to do with the information they’ve just learned.

Provide your recommendation or preference. For instance, “Of all the social media platforms, I personally find Instagram to be the most engaging and inspiring. If I had to choose just one to focus on, that would be it.” Sharing your subjective opinion, as long as it’s backed by your experience, gives readers insight into your point of view.

Pose an open-ended question. For example, ask “What tips do you have for being more productive while working from home?” An open question like this sparks discussion in the comments section and gives readers an opportunity to interact with you and each other.

Ending your blog post by offering your opinion, suggestion, or call to action is an excellent way to wrap up your key points while also encouraging more engagement and action from your readers. Share your perspective and challenge or motivate your audience for maximum impact. What are your thoughts on providing opinions or suggestions in your concluding paragraph? I'd love to hear your views in the comments below!

10. Promote your product

Promoting your product at the end of a blog post is a great way to drive sales and increase traffic. As your readers finish your content, their interest is piqued and they're engaged with your brand. Strike while the iron is hot by highlighting a product, service, or resource you offer that would benefit them.

Mention a Sale or Coupon

If you're running a sale or promotion on a related product, let your readers know about it. For example, you might say something like:

"We're offering 15% off all gardening tools this week. Use code 'GREENTHUMB' at checkout to save on your order."

Be sure to include the coupon code, savings amount, and expiration date so interested readers can take advantage of the deal.

Highlight a Bestseller

Talk up one of your popular or flagship products that would appeal to readers of that blog post. For example:

"Our Paraiso Verde fertilizer, specially formulated for tropical houseplants, is our best-selling plant food, and for good reason. Readers of this blog get an extra 10% off—just enter 'BLOG10' at checkout."

This personalizes the promotion to your audience and gives them an incentive to buy.

Announce an Upcoming Product

If you have a new product launching soon that readers will love, give them a sneak peek at the end of your post. Build up excitement by sharing a few details and encouraging them to sign up for updates. For example:

"We're working on an exciting new line of self-watering planters that will revolutionize plant care. Be the first to know when they launch by joining our mailing list. You'll get an exclusive discount code for 20% off your first order."

Offer a Free Trial or Sample

If you offer free trials, samples, or consultations related to the topic, promote them at the end of your post. Sweeten the deal by offering the freebie only to readers of that blog post. For example:

"For readers of this post only, we're offering a free 15-minute phone consultation with one of our plant care experts. They can answer your questions and provide customized tips for your Paraiso Verde. Email with the subject 'Blog Consult' to schedule your free call today."

Promoting your product or service at the end of a blog post is an easy way to boost traffic, build your mailing list, and drive more sales. Pick the option that best matches your business and your readers' needs. With the right offer presented to the right audience, you'll see the results in no time.

Why Is It Important to End Your Blog Post Well?

Photo by Patrick Tomasso on Unsplash

Ending a blog post well can make a big difference in how readers interact with and remember your content. Here are a few reasons why ending your posts the right way is important:

  • It leaves the reader with a final impression. The end of a post is the last thing readers take with them, so make sure it leaves them with a positive impression of your writing and brand.
  • It provides closure. Summarize your main points and give readers a sense of completion and satisfaction when they reach the end. This helps the content stick in their minds.
  • It encourages sharing and linking. Readers are more likely to share and link to a post that has a strong conclusion. Make it easy for them by including a clear call to action at the end.
  • It allows you to reinforce key takeaways. Rephrase and reiterate your most important points one final time to really drive them home for readers. Make it memorable.
  • It gives you an opportunity for a final promotion. As mentioned earlier in the post, ending with a relevant product offer, call to action, or coupon can boost engagement and results.

In summary, taking the time to craft a strong ending for your blog posts, whether that means summarizing key points, reinforcing messages, or including a final promotion, can help boost the impact of your content and build stronger relationships with your readers.

It is important to end your blog post well because the ending is what readers remember and share the most. A strong conclusion leaves them feeling satisfied and impacts their overall impression of your post.

Use Hypotenuse AI to generate blog conclusions

If you’re still struggling to create a lasting blog conclusion and need a helping hand, our AI writer can generate blog content: from titles, outlines to blog paragraphs.

We’re able to generate fluent introductions, body paragraphs, and conclusions, taking your target audience and brand voice into consideration!

The best part is, Hypotenuse AI generates entirely unique content every time, meaning that you don’t need to worry about suspiciously familiar sentences popping up. (Psst, click here for some free credits!)


What better way to end off this article than with a conclusion generated by our AI article writer?

There are a number of tried and true ways to conclude your blog post, but it’s best to find out what works for you by experimenting. Try out several different techniques and see which one resonates with your readers the most.
The best way to improve your blog writing skills is to practice, so don't be afraid to try writing your own blog posts. Remember to always focus on delivering quality content and providing value to your readers.
I’ve given you a whole bunch of ways to end your blog post, so you don’t have any more excuses. I’m looking forward to the engaging conclusions that you’ll be coming up with!

Join 100,000+ marketers writing with Hypotenuse AI

MacBook mockup