So, you want to step up your content marketing game and start leveraging AI to take your copywriting to the next level. We get it, AI copywriting tools are all the rage now and for good reason. They can help you research topics, generate initial drafts, and even rewrite or restructure your content to make it more engaging. The problem is, with so many tools out now, how do you know which ones are worth your time and money?
Don’t worry, we’ve got you covered. We’ve tested many of the top AI copywriting tools available and rounded up our picks for the 10 best options for your business right now based on key features and pricing. Whether you’re a solo entrepreneur, small business owner, or enterprise marketer, there’s an AI copywriting solution on this list for you.
What Is AI Copywriting?
AI copywriting is the use of machine learning and natural language processing to automatically generate written content. Software is trained on huge datasets of human-written copy to learn how to write in a natural, engaging style.
As a digital marketer or business owner, AI copywriting tools can help generate content for your:
- Blog posts
- Social media
- Email newsletters
- Advertising campaigns
AI copywriting uses machine learning algorithms and neural networks to analyze millions of examples of existing content. The AI studies the patterns, styles, word choices, and structures that human writers use. It then generates new copy in a similar style.
Some of the major benefits of AI copywriting include:
- Speed: AI tools can generate copy quickly. This helps you scale content creation and stay on top of frequent publishing schedules.
- Consistency: AI tools maintain a consistent voice, tone, and style. Your content will have a steady cadence and messaging.
- Customization: Many AI writing tools allow you to tune the content to your brand voice and desired style. You can input examples of your existing content for the AI to analyze.
- Cost savings: Automated tools reduce the need to hire human copywriters and content creators. This significantly cuts costs, especially for high-volume content needs.
- SEO optimization: AI tools can analyze top-ranking content in your niche to determine keywords, topics, and themes to include in your copy. This helps ensure your new content is optimized for search engines.
While AI will never match human creativity and emotional intelligence, it can be an invaluable tool for scaling and optimizing your content creation efforts. When combined with human copywriters, AI copywriting helps you do more with less.
How AI Copywriting Tools Work
These tools use natural language processing (NLP) and machine learning algorithms to comprehend how humans communicate and craft content. First, they ingest massive amounts of data from the internet to build knowledge bases on topics, industries, keywords, and language. Then, they apply neural networks and deep learning to identify patterns in the data and gain an understanding of topics. Finally, they generate draft copy for writers based on all they’ve learned.
The key steps are:
- Data ingestion: The tools scrape websites, blogs, research reports, and more to accumulate information on topics.
- Natural language processing: They analyze the data to understand language structure, meaning, and relationships between words and concepts.
- Machine learning: Algorithms detect patterns to determine how content is typically written on various subjects. They learn what makes for high-quality, engaging copy.
- Copy generation: Based on their knowledge, the tools automatically generate draft copy for writers to use as a starting point. The copy isn’t perfect but gives you something to work from.
- Writer feedback: As writers edit the drafts, the tools learn from the feedback to improve their content over time. The more they’re used, the better they get at producing high-quality first drafts.
The end results are tools that can research complex topics and quickly generate tailored content for many types of marketing copy. Of course, human writers still need to review, refine, and finalize the copy. But AI copywriting tools drastically reduce the time spent researching topics and staring at a blank screen. They provide a helpful head start so writers can focus on crafting a compelling message.
Here's a video of AI expert Gary Marcus answering Twitter's top burning questions about AI:
1. Hypotenuse AI
Hypotenuse AI is an AI-powered writing tool that can generate full articles and marketing content on demand with just a few keywords. This innovative software streamlines the entire content creation process so you can focus on the high-level strategy and distribution.
- Write instant full-length articles – With Hypotenuse AI, you’ll get professionally written blog posts, social media updates, emails, and more in seconds. Just give the AI a topic and a few notes about what you want to say, and the AI will instantly generate a draft for you to review and tweak as needed. The content is coherent, compelling, and aligned with your brand voice and values.
- Research with a single click – Content Detective's intuitive search interface allows you to search through millions of web pages, news articles, journals and documents in seconds. Simply enter a keyword or phrase related to your topic and Content Detective will surface the most relevant results from high quality sources.
- Instruct AI to write for you – Generate tailored content using Commands and Compose. Specify the desired tone, style, and detail level. Provide examples and keywords for the needed content. Commands takes in your instructions for closer edits; Compose continues writing for you within the given context.
- Integrates With Your Workflow – Hypotenuse AI works seamlessly with popular platforms like WordPress and Shopify. You can connect your Hypotenuse AI account to automatically publish content to your WordPress site blog or Shopify store. The tool also has an intuitive interface, so you can quickly generate content from any device.
- Generate content in bulk – Effortlessly create content at scale with Hypotenuse's bulk generation feature. Save time by generating multiple product descriptions, meta descriptions, or blog posts in one go. Hypotenuse's bulk content generation feature allows you to upload CSV spreadsheets with multiple product or article titles and have the system automatically generate unique, optimized content for each one.
- Extract insights from PDF – Upload your PDFs to HypoChat and get a quick summary of your document instantly. Query it for specific data and make use of its web connection to find relevant information from online sources easily.
Hypotenuse AI offers a 7-day free trial for all first-time users. Subscription plans start from $15/month for 1 user seat or $59/month for up to 5 user seats plus access to a suite of AI-powered tools including image generation and HypoChat.
If you’re looking to build custom templates or AI models trained on your company’s brand voice, you should consider their Enterprise plan.
Jasper is an AI writing tool designed for marketing and copywriting teams. It uses advanced natural language processing to generate human-sounding copy for things like website copy, blog posts, Google Ads, Facebook Ad, email newsletters and more
- Easy-to-use interface – Jasper has an intuitive UI that makes it easy to generate copy for any need. You simply select the type of copy you want, enter some details about your product or service, and Jasper will generate a draft for you to review and tweak as needed. The copy is customized for your brand and sounds natural, not stiff or robotic.
- Tone of voice – The tool allows users to define and maintain a consistent tone of voice throughout their written content. It can adapt the generated copy to match the desired tone, whether it's professional, friendly, or any other style.
- Language adaptation – Jasper.ai supports multiple languages, allowing users to generate copy in different languages with ease. This feature is particularly useful for businesses operating in multilingual environments or targeting diverse audiences.
- SEO optimization – The tool provides guidance on optimizing the generated copy for search engines, helping users enhance their content's visibility and reach. It suggests relevant keywords and offers insights on improving the SEO performance of the written content.
- Content enhancement – Jasper.ai can analyze and enhance existing content by providing suggestions for improvements. It can suggest changes to sentence structure, grammar, readability, and more, helping users refine their writing and make it more impactful.
Jasper.ai offers a free trial so you can try it out and see if it’s the right fit before upgrading to a paid subscription. The Creator plan starts at $49/month for 1 user seat while their Teams plan starts at $125/month for 3 user seats and includes features like knowledge assets, brand voice, templates, and priority support.
If you're looking for more personalized AI features with additional control and security, you can contact Jasper Sales for their business plans.
Writesonic is an AI writer that creates SEO-friendly content for blogs, social media posts, Google ads, and ecommerce platforms. Writesonic offers over 80 AI writing features to generate any type of content or copy in seconds.
- SEO-optimized content – Writesonic creates blog posts, product descriptions, and landing pages optimized for search engines like Google. The AI analyzes your topic and keywords to craft content that ranks high in search results.
- Grammar and tone correction – Writesonic helps with grammar correction and can suggest improvements to the tone and style of your writing, ensuring that your content is error-free and matches your desired tone. The AI proofreads content, checks for common grammar mistakes, and flags errors related to punctuation, spelling, syntax, and word choice.
- Customizable templates – Writesonic has templates for blogs, ads, product pages, and more. You can customize the templates by adding your branding, color schemes, and content preferences. The AI will generate copy based on your template settings and specified requirements for word count, readability score, and keyword density.
- Integrations –Writesonic integrates with platforms like WordPress, Shopify, Mailchimp, and Google Ads. You can connect your accounts to have Writesonic automatically generate and publish content directly into your existing workflows.
- Email marketing tools – Writesonic includes features like drafting cold emails, email subject line generation, and an image generator to assist with email marketing campaigns. The AI can suggest relevant subject lines and generate template-based email copy based on your brand, audience, and campaign goals.
Writesonic offers different pricing plans to cater to various user needs. Here is an overview of their pricing options:
- Free Plan: Writesonic offers a forever free plan that you can use for hobby projects or to explore the tool's features.
- Small Team Plan: This plan is suitable for small businesses and is priced at $19 per month.
- Enterprise Plan: Designed for medium to large businesses, the Enterprise plan starts at $500 per month and offers additional custom features and support.
- Freelancer Plan: This plan is tailored for individual freelancers at $20/month for unlimited words.
When you're looking for an AI copywriting tool to generate effective copy for your business, Copy.ai is one of the top options to consider. With Copy.ai, users can generate engaging headlines, product descriptions, ad copy, and even creative writing prompts. The tool is designed to be user-friendly and accessible, allowing users to create compelling and professional content with the help of AI technology.
- Content templates – With over 90 content templates and tools, Copy.ai offers a wide range of pre-built templates to assist users in creating compelling copy for various industries and content types. The templates provide a detailed framework with prompts, guidelines and examples to help users craft targeted content for specific purposes like blog posts, product descriptions, social media updates, emails, case studies and more.
- SEO content assistance – The tool provides suggestions and optimization tips to help users enhance the search engine visibility and rankings of their content. These include recommendations on keyword research and implementation, optimization of meta tags and titles, writing for long-tail keywords, and incorporating relevant links and references.
- Customization of tone and style – Copy.ai enables users to customize the tone and style of the generated content to match their brand voice or desired writing style. Users can select from options like formal, casual, humorous, motivational and informative to set the overall tone, while also indicating their preference for sentence length, use of jargon, and other style elements.
- Headline and tagline generation – Copy.ai assists users in generating catchy headlines and taglines for marketing campaigns, blog posts, and more. The tool uses algorithms and natural language models trained on effective headlines from top websites and brands to suggest creative, compelling and optimized headlines. Users can refine and edit the generated options to find the perfect fit for their needs.
Copy.ai offers a free forever plan for folks looking to try them out first before getting a paid subscription. Their Pro Plan costs $49/month for unlimited words and up to 5 user seats. The Team Plan is priced at $249/month and includes 20 user seats and 3,000 workflow credits. For bigger team plans, Copy.ai offers Growth, Scale, and Enterprise plans that you can consider.
Rytr is an AI writing tool that helps you create high-quality content in just a few seconds. Rytr uses state-of-the-art natural language generation technology to produce human-like writing. The AI was trained on massive datasets to learn how to write in a natural, engaging style.
- Content expansion – Users can provide short prompts such as key phrases, concepts, or topic ideas, and Rytr's AI technology will generate a comprehensive piece of content with details, examples, statistics, and a full outline structure to thoroughly cover the specified topic.
- Custom prompts – Users can provide Rytr with specific instructions, parameters, word limits, tone specifications, and other details to ensure the generated content matches their needs and desired style for a particular use case or audience.
- Bulk content generation – Rytr's AI technology allows for the simultaneous creation of multiple unique content pieces based on different prompts and specifications, saving users considerable time when many content assets are required.
- Content collaboration - Rytr offers features for content managers to share access and project details with team members and external contributors, allowing for real-time collaboration and revision of content within the platform.
- All-in-one writing platform – In addition to AI-assisted content creation, Rytr provides tools for SEO optimization, grammar and spelling checks, style consistency, and content organization, providing a comprehensive solution for content teams.
Rytr offers a free plan with limited features and character limits. The Saver plan is priced at $9 per month or $90 per year, providing benefits like creating custom use cases and increased character limits. Rytr also offers an Unlimited plan with an account manager and priority chat support.
Wordtune is an AI-powered writing assistant that helps users write high-quality content across various platforms. Think of Wordtune as your digital writing coach. It understands your intent and suggests ways to make your writing more clear and compelling.
- Sentence rewrites – Wordtune suggests alternative sentence structures and wording options to enhance clarity and conciseness. Using a sophisticated AI model, Wordtune analyzes the text and generates alternative sentence options that improve readability and impact. The system provides multiple options with different levels of formality for the user to choose from.
- Tone and formality adjustments – Users can select the desired tone, style and format. Wordtune then suggests synonym replacements and rephrases sentences to match the selected tone and formality. Users have the option to accept or reject each change.
- Grammar and spelling corrections – Wordtune's AI-powered grammar and spell checker identifies grammatical errors, incorrect punctuation, subject-verb agreement issues, misused words, and spelling mistakes in the text. For each issue, the system provides a detailed explanation and one or more suggestions for corrections. Users can then choose to apply the recommended corrections.
- Vocabulary enhancement – Wordtune provides a list of synonyms and related words for selected phrases to help users replace repetitive or ineffective word choices. The system analyzes the context to ensure the suggested synonyms are appropriate and fit grammatically within the sentence. Users can browse the synonym options and select replacements as needed.
- Fluency improvements – Wordtune analyzes the flow, coherence, and logical connections between sentences to identify areas for improvement. The system then generates alternative phrasing and reordering options to make the text read more smoothly and naturally. Users can view the suggested changes and choose to apply or ignore them.
The free plan provides unlimited text corrections as well as some limited AI features. For advanced AI text recommendations and access to more features, users can upgrade to the Plus plan, which is priced at $24.99 per month. There is also an Unlimited plan with AI prompts and summaries at $37.50/month and a Business plan for teams.
7. Notion AI
Notion AI is an AI-powered writing assistant designed to enhance your productivity and creativity. It can help summarize and organize your notes, generate new content ideas, and even assist with writing and editing.
- Summary and organization – Have pages of messy notes from meetings, interviews or research? Notion AI uses natural language processing to analyze your notes and provide an organized summary highlighting the most important and actionable information. This allows you to quickly get up to speed and identify next steps.
- Writing suggestions and editing – Notion AI can also help with the actual writing and editing process. Whether you need an intro paragraph, want to rephrase a sentence to be more concise, or are just stuck trying to put your thoughts into words, Notion AI generates suggestions tailored to your context. It helps overcome writer's block so you can draft content faster.
- Idea generation – Coming up with fresh content ideas and topics can be challenging. Notion AI helps spark your creativity by suggesting related themes, headlines, outlines, and more based on your current notes or workspace. Simply tell Notion AI the broad topic or subject you want to cover, and it will provide a list of specific content ideas to get you started.
- Platform integration – Notion AI integrates seamlessly with existing workflows in Note, Google Docs, and other writing tools. Its connected AI assistant enhances your productivity at every stage of content creation – from research and brainstorming all the way through writing and editing.
Notion AI is an optional add-on billed at $10/month for each member on the plan. Their popular Plus plan goes for $10/month per user, while their Business plan costs $18/month per user.
8. DeepL Write
DeepL Write is an AI writing assistant created by DeepL, a company best known for its advanced machine translation technology. DeepL Write was designed to help improve your writing. It checks for grammar, punctuation, and style issues, and provides alternative phrasing suggestions to make your writing clearer and more concise.
- Smart recommendations – For each issue identified, DeepL Write provides a quick explanation and one or more revision suggestions. You can then choose to accept or ignore the suggestions with a single click. DeepL Write aims to improve your writing, not rewrite your work entirely. The tool leaves style choices and creative decisions up to you.
- Grammar, punctuation, and style checking – DeepL Write can help improve your written communication by checking for grammar and punctuation errors, as well as providing suggestions for style improvements.
- Alternative phrasing and contextual adjustments – DeepL Write allows you to easily adjust translations to fit your specific context with alternative words or phrases.
DeepL Write is currently in beta and is free to use on their platform. Give it a try if you're in need of a free tool to improve your writing!
QuillBot is an AI-powered paraphrasing, writing, and summarization tool that helps both students and professionals improve their writing. QuillBot has a simple and intuitive interface that allows users to paste or upload texts, set the level of paraphrasing and generate the rephrased output within seconds. The tool is accessible through both a web app and browser extensions for Chrome and Firefox.
- Rewriting and editing – QuillBot's AI-powered paraphrasing tool helps students and professionals rewrite, edit, and change the tone of their text to improve clarity and coherence. You can paste in any text and QuillBot will rephrase it for you while keeping the core meaning intact. This is great for rewording an essay to avoid plagiarism or creating multiple variations of key marketing copy.
- All-in-one writing space – QuillBot is an all-in-one writing space that combines all of its tools in one location, allowing users to paraphrase, summarize, create citations, and more. Everything is integrated into one simple interface so you can seamlessly switch between different functions. This helps to streamline your writing and research workflow, saving you time and hassle.
- Summarization tool – QuillBot can analyze any article, essay or report and generate an objective summary by extracting the most important information while still sounding natural. You can summarize a single paragraph, an entire page or even longer documents. The summarizer works great for both students and professionals who want to quickly grasp the essence of a text.
- Citation generator – QuillBot comes with an automatic citation generator that can create citations in MLA, APA, and Chicago style formats. All you have to do is enter some basic information about the source and QuillBot will generate an accurate citation that you can add to your bibliography. This helps students properly cite sources in their essays and papers to avoid plagiarism.
The Free plan is available at no cost and includes basic access to QuillBot's paraphrasing and summarizing features. The individual Premium plan is priced at $19.95/month and provides more advanced features such as tone insights and recommended rewrites. If you need more than 4 user seats, QuillBoi offers team plans with premium features.
10. Owlywriter AI
OwlyWriter AI is Hootsuite’s AI copywriting tool that takes the hassle out of creating social media posts. This powerful tool requires very little information from you to generate engaging post ideas and captions for various platforms.
- Easily generate content – To use OwlyWriter AI, simply enter a few keywords or a short prompt to describe the type of post you want to create. The AI will instantly generate relevant post ideas and captions for you to choose from. With just a few clicks, you’ll have a list of options to inspire your next social update or blog post. No more staring at a blank screen trying to figure out what to say!
- Optimized for social media – OwlyWriter AI creates shareable social media content optimized for platforms like Facebook, Instagram, X (formerly Twitter), TikTok, and LinkedIn. The AI considers factors like ideal caption length, common hashtags, emojis, and keywords for each network. So the suggestions you get will be tailored to the platform you choose.
- Copywriting formulas – OwlyWriter AI provides a variety of copywriting formulas that can help you boost conversions and engagement—whether you’re writing for social media or a landing page. Some of OwlyWriter AI’s copywriting formulas include HOOK (Headline, Offer, Unique angle, Kicker), AMP (Attention, Marketing Positioning, Proof), WIIFM (What’s In It For Me), and AIDA (Attention, Interest, Desire, Action). These formulas help boost engagement and conversions.
- Integrates with Hootsuite – For Hootsuite users, OwlyWriter AI seamlessly integrates into your dashboard. You can generate post ideas right from the compose message box in Hootsuite and schedule the posts you choose directly to your selected social networks. It’s a simple way to fill up your content calendar and make sure you never miss an opportunity to connect with your audience.
OwlyWriter AI is currently on open beta and is available for free for all Hootsuite customers (Professional, Team, Business, and Enterprise) for a limited time.
AI Copywriting Tools FAQs
So you’re interested in AI copywriting tools, but have some questions about what they are and how they work. Here are some common FAQs and answers to help you decide if one of these tools is right for your business.
Which is the best AI copywriting tool?
Choosing the best AI copywriting tool depends on your specific needs and requirements. Each tool has its own strengths and features that cater to different aspects of copywriting.
For example, some tools may excel at generating marketing copy for advertisements, while others may focus on creating engaging blog posts or product descriptions. Factors such as pricing, ease of use, integration capabilities, and the level of customization offered can also influence your decision. It's important to assess your goals, desired outcomes, and the type of content you need assistance with to identify the AI copywriting tool that aligns best with your unique needs.
Exploring different options, reading reviews, and even trying out trial versions can help you make an informed decision and find the tool that suits you best.
Can AI copywriters replace human copywriters?
AI tools are getting better at generating initial drafts of simple marketing copy, but human copywriters are still needed. AI cannot replicate the creativity, emotional intelligence, and strategic thinking that human copywriters provide. AI tools are best used to augment human copywriters by helping generate drafts that the copywriter can then refine and optimize.
Is it okay to use AI for copywriting?
Absolutely! It is perfectly acceptable to use AI for copywriting. AI-powered tools can be incredibly helpful in enhancing the copywriting process by generating ideas, improving grammar, suggesting alternative phrasings, and overcoming writer's block. They can greatly increase productivity and efficiency, allowing writers to focus on other creative aspects of their work.
However, it is important to remember that AI-generated content should still be reviewed and refined to ensure it aligns with your brand voice and meets your specific goals. Ultimately, AI can be a valuable tool in the copywriting toolkit, aiding in the creation of compelling and engaging content.
Work faster and think bigger with AI
With AI increasingly infiltrating all areas of marketing and business, having a good AI copywriting tool like one of these at your disposal will give you an edge over competitors still stuck in the Stone Age. At their best, these tools can generate reams of high-quality, optimized content at the click of a button. At their worst, they still provide a useful starting point that you can then customize to your needs.
The options run the gamut from simple free tools to full-featured enterprise solutions. The only question left is which one is right for you? Give a few a test run and see how they can transform your content creation.
P.S. Take advantage of Hypotenuse's 7-day free trial and gain access to a suite of useful AI tools that will supercharge your content creation process. Credit card not required for sign up!