Content writing

6 Blog Post Templates That Actually Work (examples included)

April 5, 2023

You've heard it before: content is king. And it's true. The right content can help you reach your target audience, establish your brand, and even boost your bottom line.

But what if you don't know where to start? What if you don't have a clue how to create content that resonates with your audience? Don't worry—we're here to help. In this post, we'll share some of our go-to blog post templates that you can use to streamline your content creation process.

What Is a Blog Post Template?

A blog post template is a pre-determined format for your blog posts. It can be a checklist of things you need to include, or it can be a general framework that you follow every time. Using a template can help speed up the writing process, and it ensures that your posts are structured in a cohesive way.

Blog post templates can be a great way to get inspired to write a new blog post, or to help you get your thoughts organized. They can also be a great way to get over writers block, or to help you write a blog post faster.

Blog templates can be used for a variety of content types including blog posts, articles, white papers, and ebooks. By using a template, you can ensure that your content is well-organized and easy to read. Plus, templates can help you save time on the editing and formatting process.

Whether you're a beginner blogger or a seasoned pro, having a go-to template can make your life a whole lot easier.

How are blog templates useful for content creation?

Blog templates can be extremely useful when it comes to content creation. They help you stay organized and ensure that all of your posts have a similar format, which makes them visually appealing and easy to read.

Not only that, but templates can also be tailored to fit your specific needs. If you want to focus on a certain topic or write about certain products, you can create a template that will help you do just that. This way, you'll have a set structure to follow each time you sit down to write, which can be helpful when you're feeling stuck or don't know where to start.

Furthermore, blog templates can be used for a variety of content creation purposes. For example, you can use a template to create a rough draft of your blog post, or to create an outline to structure your post. A blog post template will help you format your blog post, or to ensure that your blog post is structured properly, making blog writing simpler.

Types of Blog Post Templates You Can Use

Here are 6 tried and tested blog post templates you can use to get your creative juices flowing:

  • Listicle
  • Comparison
  • How-To Guide
  • Alternatives
  • Myth Buster
  • Review

The Listicle

A listicle is a blog post that uses a list as its main structure. Listicles are popular because they are a great way to share information in a concise and easy-to-read format. A typical listicle blog looks like this:



  • Highlight the benefits that readers can get from reading your blog post

The List

  • Tool 1
  • Tool 2
  • Tool 3


  • Brief summary
  • Tips or takeaways
  • CTA


Your listicle's headline is your chance to hook your readers and convince them to stick around for the rest of the post. Since it's a listicle, readers need to know exactly what to expect before they even click into your article. Some examples of good listicle titles are:

  • "10 Ways to Save Money"
  • "5 Tips for a Successful Job Interview"
  • "7 Foods That Boost Your Immunity"

Notice how each of the titles use numbers to entice readers to click into the blog post. The titles also focus on addressing the problems that readers may face and are trying to find solutions for.

Pro tip: Make sure you’re using proper keyword research. Take some time to look up the top keywords related to your blog post, and incorporate them naturally into the body of your post. Keywords that users may be searching for will help to boost your SEO rankings!


Next, a listicle needs an introduction. A good listicle introduction should be benefits-focused and tell readers exactly why they should read your blog post. Your introduction should:

  1. Introduce the topic of your list
  2. Give some context for your list
  3. Tell the reader what they can expect to learn from your list

Here’s an example of a great listicle introduction:

"Looking for some inspiration for your next blog post? You’ve come to the right place. From listicles to how-tos, these 6 templates will help you get your creative juices flowing and produce a killer blog post. So what are you waiting for? Grab a cup of coffee and get started!"

Keep your introduction short and to the point. The main point should be the list items you have painstakingly compiled for your readers.

The List

Structuring the post correctly is essential to create a captivating listicle post. A great format is to start each item in your list with an H3 subheading and add relevant supporting information, including images, videos, or quotes beneath that. The length of each item should also be determined by the amount of content you'd like to include — if one point takes up more than a few paragraphs then it may be better suited to its own separate post.

Including videos and other media can also be a great way of breaking up text and providing your reader with some alternative forms of content. Not only that, but this kind of multimedia content also does wonders for your rankings on search engines!

Blog writing tools listicle | Source: Hypotenuse AI

Listicles don’t have to be fancy for it to be good. Keep it simple and straightforward so your readers are focused on the information at hand.


Your listicle conclusion should wrap up your article and leave readers feeling like they learned something valuable. Here's what to include in a good listicle conclusion.

  • A brief summary of what was covered in the list
  • Any final tips or takeaways
  • A call-to-action (CTA) for readers

A CTA could be signing up for your email newsletter, trying out a new product, or following you on social media.

The Comparison Post

A comparison blog post is a type of blog post in which you compare two or more items, people, or ideas. It can be a great way to introduce a new topic to your readers, or to show off your expertise on a subject.

What Makes a Good Comparison Article?

Writing an effective comparison article is easier said than done. It's definitely not as straightforward as simply listing the similarities and differences between two points. A great comparison piece should make the reader think, draw connections between topics they would not have thought of before, and provide a well-rounded conclusion.



  • Brief background of products A and B


Feature 1

  • Pros and cons

Feature 2

  • ...

Pricing comparison


  • Brief overview
  • Your recommendation
  • Which product is better for whom?

Comparing Points Within Each Topic

When writing a comparison blog, you'll want to stick to a structure, so you can methodically cover each element of your topics and avoid getting sidetracked or confused.

Here's a template you can use:

  1. Start by introducing each topic side-by-side with a succinct explanation of what each one is and does.
  2. Take the first point that you want to compare and contrast, and explain how the two topics differ on this point.
  3. Then move onto the next point and do the same thing, working all the way through until you've exhausted all your points of comparison.
  4. Finish off by providing readers with a succinct conclusion as to which topic is superior on which points, as well as your overall takeaway when it comes to making an informed decision between these two topics.

Be sure to use facts and exact figures (if available) when providing comparisons between the two subjects—this will help to make your blog more credible in terms of its accuracy and completeness! Don't forget to back up any bold claims with evidence from reliable sources too—otherwise, readers won't take your insights seriously.

Concluding With a Summary of Your Findings

When you've finished comparing the two subjects, it's time to wrap up your blog. Sum up the main differences between the two subjects, and then explain why one might be a better fit than the other depending on someone's specific needs.

For example, you could conclude by saying something like "If you're looking for a quick and easy solution to a problem, then A is the way to go. On the other hand, if you're looking for a more robust solution that takes more time to implement but is worth it in the long run, then B would be your best bet."

Once you've given your conclusion, it's always helpful to provide readers with resources where they can learn more about each of your topics. Linking to reputable sources and related articles can help solidify that you know what you're talking about and provide even more value to your readers.

Finally, be sure to thank your readers for taking the time to read your blog post!

Tips to write a perfect comparison post

Here are some useful tips for you to consider when structuring your comparison post:

  • Stick to one point at a time. Comparing more than three items in one post can be overwhelming, so it’s best to limit yourself to two—and make sure each point is clearly explained, discussed and compared in detail.
  • Use visual aids and lists. Comparison posts are easier on the eyes if you use charts, graphs, pictures and tables to illustrate key points of comparison between the two items. Additionally, bullet points can help clarify your points quickly and efficiently.
  • Include a conclusion summarizing your findings. Don’t forget to end your article with a conclusion summarizing all of the main differences that were found throughout your comparison post—this is important to tie up loose ends for any readers who may have missed something along the way!

The How-To Guide

A How-To blog post is a post that provides instructions on how to do something. They can be about anything, from cooking to car maintenance.



  • What is X
  • Why is X important

How to do X

  • Step 1
  • Step 2


  • Brief summary of key steps
  • [optional] Tips & best practices for successful X
📌 Did you know? You can instruct the AI to generate a blog article with this format simply by pasting this inside. Try it out for yourself on Hypotenuse AI.


A how-to guide is an effective way to help people learn something new. But before they can learn, they need to know that your guide exists! So your introduction should quickly capture their attention and make them interested in learning more.

To do this, make sure your introduction does a few things:

  • It should describe the overall topic and goal of the guide
  • It should create interest by discussing what readers will gain from it
  • Finally, it should summarize the most important steps and benefits

An effective introduction is also short yet interesting. For example, you could start by saying something like "Don't you wish you could easily write a how-to guide for your blog? Now you can!" This brief yet eye-catching statement will intrigue readers and draw them further into your guide.

Outline the Steps to Be Followed in Detail

Good how-to guides provide clear and step-by-step instructions. To make your guide more organized, use a numbered list for the steps so that readers can easily follow along.

Each step should be broken down into smaller, bite-sized sections. If a step requires multiple actions, break them down into individual steps. This makes the instructions easier to understand and less overwhelming for your readers.

Here’s what your outline should include:

  1. Introduction and brief description of the task being covered in the guide
  2. Step-by-step instructions on how to complete the task
  3. Any necessary preparation needed before starting the task
  4. Additional resources for further reading
  5. A summary of key points and information that readers should remember
  6. A call to action (e.g., link to related products or services)
  7. A conclusion with a final thought or takeaway message
  8. Other miscellaneous items (e.g., images, videos, charts, links) that help enhance understanding of the content

Pro tip: Make sure you include enough visuals in your how-to guide so readers don't get overwhelmed or confused by too much text without any breaks in between. When used correctly, visuals can be a great asset for guiding your readers through complex processes.

Wrap Up With a Conclusion & Call-to-Action

The best thing you can do to wrap up your how-to guide is to provide a conclusion and a call-to-action. This goes a long way to show your readers what they should take away from your article and how they can apply it in their own lives. It also provides an opportunity for you to direct them to other resources, like a product offering or additional content you’ve written.

Here are some tips for crafting the perfect conclusion and call-to-action:

  1. Keep it short and sweet. Summarize the main points of your article so the reader has a clear understanding of the value they’ve taken away from it.
  2. Make sure your call-to-action is related to the content of your article, so readers don’t feel like they’re being sold something unrelated.
  3. Offer next steps that are easy for readers to take—this could be signing up for an email list, subscribing to a blog or downloading an ebook or toolkit that’s related to the content.
  4. Let readers know what their next steps will lead them towards—give them an incentive or reward that will encourage them to click on that call-to-action!

By including these elements in your how-to guide, you can make sure your readers take away actionable insights from your blog post!

The Alternatives Post

An alternatives article is a type of blog post in which you review and compare several items (or services) at once. While it can be used for any kind of product—from flatware to video game consoles—it’s particularly useful for tech products and software services. An alternatives post can be a great way to make sure your readers are informed about all their options, enabling them to make the best decision for their needs.

Alternatives posts are a great way to show your readers that you're an expert in your field, and that you're always looking out for their best interests. If you can help them to find the best solution to their problem, they'll be more likely to trust you in the future, and they'll be more likely to come to you for advice.

If you want to create an interesting and informative alternatives post, you need to consider the three key components that make up a successful post:



  • What is X
  • Features
  • Why is it popular?
  • Pricing

Alternative 1

  • Features
  • Pros and cons

Alternative 2

  • ...


  • Summary on which alternative is good for whom
  • Personal recommendation


A good alternatives post should include an introduction that explains what readers can expect from the article, and it should provide a comprehensive look at each of the items or services featured in the comparison. The introduction should also include a clear statement of the goal of the post, be it to compare the price points of a particular item, or to assess the features of a specific software service. Knowing the goal of the article can help you make sure you don’t miss any key details while writing the article.

Product descriptions

When it comes to the individual product reviews, it’s important to make sure you include all relevant information. That means providing accurate descriptions of the item or service, as well as its key features and any additional factors that may influence a customer’s decision to purchase. The descriptions should be written in an unbiased and impartial way, without any exaggeration or attempts to push the reader towards a particular solution. If you’re comparing different services or products, make sure you explain every feature in detail, highlighting why each solution stands out from the rest. Here are some points you should definitely include in your review:

  • What are its main features?
  • How is it better or worse?
  • Who is it best for?
  • Visuals (screenshots, graphs, or diagrams)
  • Pricing
ChatGPT alternatives blog post | Source: Hypotenuse AI

Additionally, make sure you link out to the product’s website or landing page, if applicable. This will allow readers to access additional information and get a more detailed look at the product or service.


This should provide readers with a brief overview of the article, including a condensed version of the conclusion you drew about the products or services that were featured. It should also provide readers with a clear call-to-action, encouraging them to purchase, download, or otherwise acquire the product or service featured, if they find it to be the best option compared to other items or services covered.

Pro tip: Once your post is all put together, remember to proofread it carefully. Taking the time to make sure all the facts are correct and all the relevant information is present will help to give the reader a better experience. A good alternatives post should be more than just an entertaining read; it should provide readers with reliable and detailed information about the products or services featured for comparison.

When done right, readers will look at your post as a valuable resource and refer back to it when they’re ready to make their purchase. With the right template and some attention to detail, you can create an outstanding alternatives post that serves your readers and keeps them coming back to you for all their product research needs.

Tips for Creating an Effective Alternatives Post

  • Indulging in Research: Do your research! It's important that you know who your competitors are and understand how to differentiate between them. This can be done through a few methods, such as surveys, interviews and reviews. Not only will it allow you to determine which features are most important for your readers, but it will also give you an idea of how your product stacks up against the competition.
  • Craft Alluring Headlines: Headlines are incredibly important when it comes to driving traffic to your post. It should be memorable, unique and relatable so that people click on it. Use power words or numbers in the headline as they stand out more and help draw attention. Additionally, think about using a question as your headline so that readers have a natural curiosity to find out what the answer is.
  • Optimize Your Content With Keywords: Use keywords in your content that people are searching for on Google or other search engines. This will help boost the visibility of your post, making it appear higher up on search engine results pages (SERPs). Additionally, having these keywords can increase the chances of people clicking through and reading your content.

The Myth Buster

A myth-buster post investigates an accepted truth and either affirms it or reveals it to be false. The aim is to clear up any confusion or misunderstandings and set the record straight. The post should provide evidence for why the myth is true or false and how readers can verify this for themselves.

The best way to write a successful myth-buster post is by following a three-step formula: start with research, include facts and tangibles in your writing, and finish with a summary of your findings. Here are some points you should definitely consider including in your post:

  • What is the myth?
  • How did this myth come about?
  • Point out specific part(s) of the myth to debunk and provide concrete proof
  • Summary on why it is easily misunderstood



  • Background on the myth
  • How this myth came about

Bust the myth

  • Point out a specific part of the myth and debunk it
  • Reasons why the myth is untrue
  • Point out another specific part to debunk


  • Brief summary of why it is easily misunderstood

Differentiating Between Fact and Myth

The key to writing an effective myth buster post is having both factual information as well as first-hand experience. Let's take a look at the 3 key elements you'll need:

  1. Claims: Start off your post by presenting the claims that you plan on busting. This is where you will introduce the myths that your readers may have heard and the misconceptions behind them.
  2. Evidence: After introducing the claims, provide evidence from reliable sources that debunk these statements and prove why they are incorrect. This will provide validation for your argument and show your readers why their prior beliefs are false or inaccurate.
  3. Experiences: Give examples from personal experience if available. This could be stories from when you used a certain technique or product, or cases studies from customers who had success with it after busting their myths about it. This step adds credibility because it shows how your argument works in real-life settings and how readers can apply what they learned in their own lives.

Steps to Debunk False Information and Provide Evidence

If you're writing a myth buster post, it's important to make sure you identify false information and provide evidence to back up your assertions. After all, there's little point in writing a debunking article if your readers are left with the impression that the false information is true.

You can do this by:

  1. Identifying the false statement or assumption.
  2. Citing evidence that dispels the false statement.
  3. Highlighting why the statement or assumption is important to debunk—why does it matter?
  4. Presenting other valid perspectives that show why the false stereotype isn’t true or only applies in certain cases.
  5. Show how counter-evidence or other perspectives would impact the reader’s understanding of the original statement or assumption.
  6. Offer your own conclusion on why this particular piece of (false) information needs to be debunked, and what should the reader think about it instead?

Tips for Writing a Myth Buster Blog Post

Writing a myth buster blog post can be tricky. If you want to create a post that resonates with your readers, and really sets the record straight about an important issue, here are some tips to keep in mind:

  • Choose a Controversial Topic: First and foremost, you need to choose an issue that people care about. Pick something that's been hotly debated, or has been the subject of a lot of inaccurate information circulating around it. That's the kind of topic you want to tackle in your myth buster post.
  • Check Your Tone: When writing your myth buster post, try to stay unbiased as much as possible. Don’t get too preachy with your tone—this isn't meant to be an opinion piece or have any kind of bias in it. Stick with neutral language and levelheaded language wherever possible.
  • Clearly Explain Your Points: In a myth buster post, you're trying to explain why certain myths about the topics aren't true—so explain things clearly and concisely as much as possible. Use examples and anecdotes where applicable; this makes it easier for readers to understand what you’re talking about and helps them visualize it better in their heads.

In conclusion, myth busting is a great way to provide your readers with information they can trust and rely on. The key is to be creative while still providing accurate and reliable facts. Your job as a myth buster is to be a source of truth and help your readers separate facts from fiction.

The Review

A review blog post is a type of blog post that includes a review of a product, service, or experience. The purpose of a review blog post is to provide the reader with an honest and unbiased evaluation of the thing being reviewed, along with any relevant information about it.

This blog post template for review posts will help make sure you include all the important elements of a review post. This includes incorporating:

  • An introduction that details what it is you’re reviewing and why readers should care about it
  • Background information on the company or product/service you are reviewing
  • What makes the company or product/service unique
  • Your personal experience using the product/service
  • Pros and cons of using the product/service
  • An overall conclusion and recommendation of whether readers should buy the product/service



  • Background of the product/service you’re reviewing
  • Description of features

Pros and cons

Feature 1

  • How it works
  • Benefits
  • Your experience
  • Images and/or videos

Feature 2


  • Brief summary of your experience
  • Your recommendation

Setting the Stage: Introducing the Product/Service

Once you've got your lede out of the way, it's time to introduce the product or service you're reviewing. In this section, you'll want to provide a brief overview of what you're talking about, while also providing readers with some context.

This is also a great opportunity to establish any credibility or authority you may have when it comes to the subject of the review. Remember: Credibility helps increase your readers' trust in your opinion! Make sure to include any relevant qualifications and/or experience that make you an expert in the topic at hand.

Be sure to include information such as:

  • Name & description of product/service
  • Any relevant history, facts & figures
  • Comparisons between this product/service and others on the market
  • Real-life examples of how it works
  • Statements from established authorities in the industry who endorse it

Get Personal: Share Your Experience and Insight

You've done your research and now it's time to share what you think about the product or service. As a reviewer, you'll want to provide insight that is unique to you, and not just what can be found on the company's website or other review sites.

So how do you do that? What should you consider when writing a review post?

Be Honest

For starters, make sure that your opinion is honest. Don't embellish how great something is if there were some aspects of it you weren't happy with. Being honest reflects well on the trustworthiness of your review post and will no doubt keep your readers coming back for more.

Highlight Pros and Cons

Another thing to consider is to highlight both the pros and cons of the product or service, as well as any features that might be overlooked. This way, you're providing readers with a balanced view of whatever it is you're reviewing so they can make an informed decision on whether it fits their needs.

For example, here are some pros and cons to consider when summarizing the features of a product:


  • Easy to use
  • Cost-effective option
  • Offers plenty of features
  • High-quality product


  • Limited customization options
  • Complex setup process for some users
  • Limited support for certain features

Keep It Personal

Lastly, don't forget to include personal anecdotes or insights that only you can provide—this isn't always easy (especially if this isn't a weekly blogging habit for you), but it's these unique experiences that readers value most in reviews! This could be something small like the packaging design impacting your experience with the product or a feature of the service standing out above all else.

Conclusion: Tips to Make Your Readers Take Action

If you've done your research, provided details and used persuasive language in your review post, chances are that you have successfully won the hearts and minds of your readers. Now it's time to call them to action!

Here are some tips that can help make sure your readers take the desired action:

  • Highlight "Must-Have" Features: Most people need a little bit of an incentive when it comes to making a purchase decision. Highlight key features to emphasize why the product is essential, how it should be used, and why readers need it. Show them why it's worth their money and time.
  • Include Suggestions for Use: Your review should include suggestions for how you or your audience uses the product or service. Share stories of how you've found success, as this will inspire others to take action and get them motivated to try out the product for themselves.
  • Cover Post-Purchase Details: Once you have convinced people to invest in the product through your review post, provide them with all relevant post-purchase details such as availability dates, subscription plans, warranties, returns and other requirements so they have all information on hand before they make the purchase.

Writing a review post is a great way to help your readers make an informed choice. You should always keep this in mind when you're writing a review post and make sure to provide information that your readers need. With a solid template, you can create detailed and helpful review posts that will benefit both you and your readers.

Creating Engaging Content Using Templates

Once you’ve picked a template that you like, it’s time to create engaging content. A few tips to get you started:

  • Write a catchy headline to grab your readers' attention. After all, this is the first thing people will read and it's important that it stands out! If you're not sure where to start, you can use a blog title generator to help you come up with catchy, SEO-optimized headlines.
  • Ask questions in your conclusion paragraph to encourage readers to leave comments and start a discussion. This can be a great way to build relationships with other bloggers in your niche.
  • Try out different types of blog post templates and see which ones work best for you and your audience. There are tons of options out there, from listicles and Q&A posts to case studies and opinion pieces—the possibilities are endless!


Structuring your posts well will go a long way to writing great content and helping readers better understand your blog. Remember, the most important thing is to be authentic and to write about things that interest you. If you can do that, you'll be able to create content that your readers will love.

Need more help to get started? Get yourself an AI buddy on Hypotenuse AI.

Content Writer
Alex is a seasoned writer responsible for creating valuable, well-researched content for various industries like tech and ecommerce.

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