Content writing

Content Ideation: 15 Tips for Generating Ideas

April 20, 2024

Coming up with content ideas doesn't have to be stressful or time-consuming. In this post, we'll share 15 hacks to get those creative juices flowing and help you generate a never-ending stream of winning content ideas.

What Is Content Ideation?

Content ideation is the process of generating fresh ideas for new content to create. This is one of the most important steps in content creation, as you want your content to be compelling, useful, and engaging for your audience.

Why Is Content Ideation Important?

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Coming up with ideas for content helps to establish your brand as a thought leader in your niche, builds trust with your audience, and keeps your content strategy focused and effective.

By continuously generating fresh and compelling ideas, you can drive organic traffic, improve SEO, and increase the likelihood of shares and backlinks.

How To Do Content Ideation (15 Tips)

Content ideation is essential to create fresh and engaging content for your audience. Here are 15 epic tips for generating winning content ideas:

1. Know your audience

The most important thing is understanding who you’re creating content for. Get crystal clear on your target audience—their challenges, interests, pain points, and goals.

This will allow you to ideate content that truly resonates. Spend time researching your audience's personas.

2. Brainstorm topics

Start by brainstorming some broad topics that might be useful to your audience. Don't filter yourself here—write down anything that comes to mind. You can narrow it down later. Use techniques like mind maps, free writing, or bullet point lists to jot down ideas.

This will give you a big pool of options to choose from when deciding what to focus on.

3. Expand on ideas

Pick a few promising topic ideas and expand on them. Ask questions like:

  • What specific issues would this address?
  • What types of supporting details or examples would make this topic come alive?
  • What related subtopics could I break this down into?

Fleshing out your ideas this way will give you a clearer sense of which ones have the most potential.

4. Research what’s trending

Study trending topics and search queries related to your niche. This can reveal “gaps” where people have an interest or need that’s not yet being served by available content. Fill that gap with an on-trend piece.

5. Ask your audience

Go straight to the source and survey your audience on what information they need. Social media polls and email surveys make this easy.

6. Repurpose content

Look back at your own content library for inspiration. Could any older pieces be updated or spun into something new? Repurpose and expand on evergreen content.

7. Stay updated on news or events

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Connect your content to what’s happening in your industry or the world. Commentary on breaking news or upcoming events can fuel great content.

8. Do Keyword Research

Use SEO tools like SEMrush or Ahrefs to discover what keywords your audience is searching for and develop content around those terms.

9. Analyze Your Competitors

Check out what topics your competitors are covering and consider how you can approach those subjects from a unique angle.

10. Expert Interviews

Reach out to experts or influencers in your field for interviews or quotes that can provide valuable insights.

11. Use Your Own Personal Experiences

Use your own experiences as a springboard for content that can resonate on a more personal level with your audience.

12. Host Q&A Sessions

Host a Q&A on social media or through a webinar and use the questions asked as a basis for content pieces.

13. Leverage Social Media

Pay attention to the types of content getting the most engagement and reactions. Whether it's photos, videos, memes, or stories, if a certain format works well on social media, it could work for your own blog or website too. Try experimenting with different types of content to see what resonates the most with your audience.

14. Create a content calendar

Planning out your content in advance helps generate a steady stream of topics. Creating a content calendar ensures you have a constant supply of fresh, relevant material to engage your audience.

15. Use an AI Chatbot

Conversing with an AI chatbot can spark interesting ideas for content. Ask the chatbot open-ended questions about your industry, audience, or areas of interest.

Leveraging AI Tools like HypoChat can uncover popular content angles. HypoChat allows you to ask questions and will provide potential ideas based on your topic.


Go explore these 15 tips that’ll take your content ideation to the next level. Don't get overwhelmed trying to implement them all at once. Start with one or two that speak to you and build from there. The key is to get creative and think outside the box.

SEO Specialist
Hazel has over 3 years of experience in SEO. She has helped multiple clients in different industries grow their online presence through SEO, content creation and other marketing strategies.

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