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An AI content writer made for
ecommerce brands.

Write content that sounds like you. SEO-optimized, accurate and on-brand.

7-day trial. No credit card required.
Trusted by 500,000+ marketers
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Social media and Ads

Facebook, Instagram, LinkedIn and more

SEO optimised blog articles

Create high quality articles, social media and ads content fast with your team.

Credit cards

E-commerce product descriptions

Create high quality articles, social media and ads content fast with your team.

UI element

and 20+ content types

Create high quality articles, social media and ads content fast with your team.

Our AI creates

Blog articles

Product descriptions

Social media
and ads

and 20+ other
content types

Specially catered for

Articles that rank higher on search without hours of research and writing.

Learn more →

SEO Teams

SEO-optimized articles

Outlines from SERP & PAA results

Automatic internal and external linking

Researched facts with citations

Ecommerce Brands

Improve conversions with product content that captures your brand.

Learn more →

Bulk content creation

Custom integrations with PIMs

Google and digital shelves SEO optimization

Enriched product data


Create on-brand content at scale with peace of mind.

Data privacy and security

Bespoke AI models

Bulk workflows

Team collaboration

We focus on high quality content and bespoke experiences

Brand Voice

Our idea of humor is probably different from yours. Send us your past writing and brand guidelines—we'll train an AI model to capture the nuances and specifics like serial commas, periods and slang.

Company Knowledge

Every good writer knows your company inside out. We'll train our AI on all your company information and product data so every content output is specific to you.

Factual Research

Whether you're writing a blog post or product listing, it's important to ensure that your content is accurate for you audience. Our AI scours the web for information to enrich your content so that it's always up-to-date.

Content Audit

We know it takes time to review content. Our AI can check your content to flag out inconsistencies and ensure it meets formatting requirements or brand guidelines.

Drive traffic and conversions

Follows SEO best practices

Research SERP/PAA results, analyze competitors and take into account primary keywords automatically in SEO mode.

Trained to sound natural. Just like you.

Standard AI tools are too generic. Our AI is trained to mimic the way you write, not just on Internet data. Was this written by AI? Nobody can tell.

Repurpose content in one click

Writing blog articles AND social media posts is tough. We make this easy—a single click turns your blog article into a LinkedIn post, Instagram caption and more.
Integrations and API

Create content at scale

Manage with bulk workflows

10 blog articles or 1000 product descriptions due tomorrow? Use our bulk workflows to create, manage and refine content at one go.

Integrate directly with your CMS/PIM

Don’t waste time copying and pasting your briefs and documents. Integrate directly with the systems you’re already storing your content in.

Collaborate in teams

Add all team members in one workspace. Set limits and access controls as you need.

"We write hundreds of pieces of content monthly, and needed to quickly implement an elegant solution. Hypotenuse is hands-down the best tool that’s quick, easy, reliable & scalable.”

Crystal Raminez
Vice President, Tobi

"I can produce hundreds of descriptions at once, easily customizing tone, style & content to match our brand voice exactly—decreasing production time, freeing up resources and dramatically improving our overall user experience."

Kristin Minasian
Digital Content Producer, Living Spaces

Can you tell?

One of these was written by a human, while the other was generated by our AI. Vote on the one you think was generated by AI and see if you get it right.

🎉 Congrats! 🎉
This is written by our AI engine.
Vote A
Vote A
Reimagine your living space with the classic style of our Marigold Coffee Table. This timeless piece effortlessly blends modern and traditional design, creating an eye-catching centerpiece in any home.

The sturdy frame is handcrafted from natural rattan for a rustic, organic look that's perfect for entertaining, or just relaxing after a long day.
Add a touch of tropical charm to any living space with our Marigold coffee table. This eye-catching coffee table crafted from natural rattan brings a timeless, yet modern vibe to any space.

Whether you’re looking to upgrade your living room or spruce up your patio, this coffee table will add warmth and character to your space.
😅 Oops!
This is written by a human.
Vote B


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