Hypotenuse AI Blog

Best practices for ecommerce brands to rank and convert better.
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The Ecommerce Playbook for Getting Mentioned by AI

Want your brand to show up in AI search results? This guide breaks down how to optimize your product pages, what else to improve across your website, and which platforms to focus on to earn those mentions.

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Ecommerce
June 26, 2024

Product Data Enrichment: Why It’s Essential for Ecommerce Success

Product data enrichment helps enrich your product data with relevant information automatically pulled from the web. In this article, we'll discuss what it is, why it’s important for ecommerce brands, and how you can harness its power to level up your product pages.

Ecommerce
June 13, 2024

PIM vs CMS vs DAM: Key Differences and How They Fit Together

In this article, we’ll break down the key differences between PIM, CMS and DAM and how they work together to help your brand tell compelling product stories, manage content and distribute assets at scale.

SEO
May 30, 2024

SEO for Fashion Ecommerce: Tips to Rank Your Store in 2025

Looking for ways to get more traffic to your online fashion store? In this article, we explore why SEO is important for fashion ecommerce and share search engine optimization tips for your fashion ecommerce brand.

SEO
May 14, 2024

Meta Descriptions for Ecommerce: A 2025 Guide to Writing Snippets That Convert

Meta descriptions for ecommerce are critical if you want to rank well in search engines and drive traffic to your product pages in 2025. Discover how to write effective meta descriptions in this guide.

SEO
May 9, 2024

Google March 2024 Core Update Is Complete: What Ecommerce Brands Need To Know

We're finally done with the Google March 2024 Core Update rollout. The rollercoaster ride began on 5 March and ended on 19 April, 45 days later. In this article, we summarize what happened in this update, as well as what ecommerce brands can do moving forward.

Content writing
April 30, 2024

Content Pillars for Social Media in 2025: The Key to Ecommerce Success

Discover how you can identify, plan and execute content pillars that will work for your ecommerce brand. Get inspiration from brands with a strong social media presence.

All
April 24, 2024

Does Blogging Help SEO? 10 Reasons Why It's Crucial

Does Blogging Really Help SEO? Find out how blogging can improve your website's SEO and search engine rankings. Get tips to optimize your blog content for search engines.

Content writing
April 23, 2024

How to Humanize AI Content: 8 Tips

Learn effective strategies on how to humanize AI content to connect with audiences. Discover the best practices for making AI-driven content feel more human and relatable.

All
April 21, 2024

A Beginner's Guide to Mastering B2B Copywriting

Mastering B2B copywriting is essential for businesses targeting other businesses. Our beginner's guide will provide you with the tips and strategies needed to excel in B2B copywriting.

Content writing
April 20, 2024

Content Ideation: 15 Tips for Generating Ideas

Need help with content ideation? Check out these 15 tips to get your creative juices flowing and generate awesome ideas for your next blog post or article.

All
April 18, 2024

What Is Visual AI and Why Does It Matter?

Visual AI is a technology that enables computers to interpret and understand the visual world. This article explains what Visual AI is and why it is important in various industries.

Ecommerce
April 16, 2024

8 AI Tools for Ecommerce To Drive Sales in 2025

AI tools for ecommerce are transforming businesses by customizing shopping experiences, optimizing operations and scaling efficiently. Learn how to select the right AI solutions to boost sales, optimize strategies and enhance customer satisfaction.

All
April 9, 2024

Unlocking High-Performing Email Content Using AI

Unlock the potential of your email marketing campaigns with the power of AI. Discover how AI can help you create high-performing email campaigns that drive engagement and conversions.

All
March 22, 2024

Beyond Keywords: The Role of Visual AI in Ecommerce SEO

Explore the multifaceted impact of Visual AI on ecommerce SEO - from product images to visual search and beyond. Discover its current apps and future potential.