I’m a mind reader.
Here, I’ll show you:
You’ve written a beautiful blog article, but now you’re puzzled on how you can wrap up your masterpiece.
You might be tempted to just condense your points together, restate your thesis and then call it a day. But I know that that’s not really what you want to do.
Or else you wouldn’t be looking for ways to write a conclusion for your blog article. Right?
Much like bad movie endings, poor conclusions have the power to ruin your content entirely. To avoid that from happening, this article will equip you with 6 different ways to end off your blog post with a bang.
What’s the purpose of a conclusion for your blog post?
A strong ending provides a sense of completeness as well as closure to any other possibilities of the topic. A conclusion provides closure for your readers. It wraps up your thoughts and arguments, leaving your readers with a clear understanding of what you have said.
A good conclusion also provides a roadmap for further reading, directing your readers to related articles or resources. Lastly, a conclusion can leave your readers with a memorable take-home message.
Reinforces your article’s key takeaways
A conclusion wraps up your thoughts and leaves your reader with a clear understanding of what you've just said. In other words, it tells your reader what you want them to takeaway from your blog post.
When you're writing your conclusion, ask yourself: what do I want readers to remember most? If you’re able to incorporate the answer of that question into your conclusion, you’re on the right track.
Create a lasting impression
A strong conclusion that can make people remember your blog article— or better yet, the content of your blog article, is one that has successfully created a lasting impression.
You want them to feel like they've learned something, that they've been inspired, or that they've been entertained.
Here are some questions to ponder about to determine if you’ve made a lasting impression:
- Have you said anything to make them question their current beliefs?
- What new information did you provide that they can use in their lives?
- How do you think your readers feel when they exit your site?
6 ways to end off a blog post with a bang
These 6 different methods can be combined together to give a power-packed conclusion to your blog article.
1. Summarise the main points
Especially with long blog posts, a quick recap is great to remind your reader of the main points and arguments made.
Don’t be fluffy and don’t just give a rehash your points. Readers can look at the table of contents for that. It’s really important that your conclusion feels purposeful, and continues to add value for your reader.
As a tip, infographics works really well when you’re trying to summarise the gist of your article and any important statistics.
Using beginner-friendly tools like Visme allow you to create stunning infographics in minutes that are sure to give your reader a lasting impression.
2. Tease the reader for upcoming posts
If you have a comprehensive blog content strategy, you’ll know what your next post will be. If they’re closely related, you can preempt your viewers by giving a small preview of what’s to come.
There are a few different formulas you can try.
One of our favorites is to hint at a problem or question that will be answered in the next post.
This type of conclusion can be really effective in drawing the reader in and making them want to learn more. This is also if you want to prompt a reader to subscribe to your blog to follow for more related content.
For example, after writing a blog post on exercises targetting stomach fat, you could allude to your next article on arm exercises by including a sentence like “Keep up the momentum! Next week we’ll be covering some fat-blasting exercises for your tummy for an all round sculpted body!”
3. Pose a thought-provoking question
A great question keeps readers thinking long after reading your article. It makes them curious, causing them to research more about the topic.
Asking a great question can also allow viewers to engage in a discussion in the comments section, increasing your engagement with them.
A good question should typically contain the following elements:
The question should ideally be a follow up from the topic of your blog article.
Simple, Clear and Concise
A direct question without any vagueness allows readers to properly understand the question at hand.
An example of a long and winding question could be “Given that soap is used as a primary disinfectant in households, where soap molecules bind with water and oil molecules, do you use soap to dislodge dirt, grease and disease-ridden particles off your hands?”
Whereas, this could very well be simplified to “Do you wash your hands with soap?”This may be an exaggerated example, but it’s easy to get carried away especially if you’re knowledgeable about the topic.
Asking questions with intention is important. Depending on whether your purpose is to keep your reader thinking, to jolt their memory, or to inspire, this affects what kinds of questions you should be asking.
Guiding not leading
It’s best to let your question encourage thought, as opposed to skew people towards a certain answer.
This usually occurs when you place a biased assumption to prefix your questions like: How great are AI copywriters?
For a more open-ended question, this can be rephrased to: “What are your thoughts on AI copywriters?
Avoid double-barreled questions
Double-barreled questions touch on two or more dimensions, but only give the reader space to respond to one.
An example is “Are AI copywriters effective and should everyone start using them?”
This should instead be broken up into two questions: “Are AI Copywriters effective?” and “Should everyone start using them?”
Chances are that if you’re using a conjunction like ‘and’/’or’, you might be asking a double-barreled question.
4. Drawing insights
Drawing insights from your body paragraphs and putting it in your conclusion can elevate your conclusion by adding that little extra something. Demonstrating your unique take on the situation based on your knowledge and expertise is information that viewers will find interesting.
If each paragraph in your blog is a jigsaw piece, the conclusion should piece the puzzle together to present the final picture. Drawing insights would be to describe the picture back to the audience.
5. Offering their opinion or suggestion
This might seem similar to the point on drawing insights, but there’s a crucial difference—while insights can be opinions, opinions are never insights.
- Insights are based on observations and logical thinking.
- Opinions are a subjective view based on one’s judgement, and not necessarily based off a fact or knowledge.
Going back to our example above, if giving insights are like describing a jigsaw picture back to the audience, an opinion can be likened to telling the audience how nice the picture is or whether the picture is ugly.
6. Call-to-action (CTA)
A call-to-action refers to content that prompts the audience to take action.
These should spell out any clear next steps: Should the reader be directed to do anything?
Some examples include asking your readers to
- Leave a comment below with their thoughts
- Purchase your product
- Share the post with their friends
- Signing up for your email list
- Downloading a freebie
It’s important not to come on too strong here. How you word your CTA is extremely important— there’s a fine balance to be struck between having a persuasive CTA and being too salesy.
To make the lead up seem more natural, your blog article can be structured around the points leading up to a CTA.
How long should a conclusion paragraph be?
Now that you know what goes into a conclusion, how do you structure your paragraph when you start writing?
Your conclusion paragraph should roughly be between 4-8 sentences long, depending on long your article is. This helps to keep it succinct and punchy, and lets your reader remember your key takeaways.
If you’re exceeding 8 sentences, it might be helpful to review your conclusion again to make sure that you’re not bringing in any new points.
Conclusion paragraph starters
Need some ways to jumpstart your conclusion? These are some sentence starters to signpost to your reader that they have reached your conclusion:
- To sum up,
- In conclusion,
- To conclude,
- In short,
- To recap,
- In a nutshell,
- Wrapping up,
- In essence,
- In light of these facts,
- All in all,
- On the whole,
- Upon analysis,
- With this in mind,
- Taking all these into account,
Dissecting an example of a blog conclusion
To look at how we can incorporate the ways in which we can end off our blog post, we’ll be dissecting a conclusion from this explainer article on AI copywriting.
They start off with a thought-provoking question. After reading the article on AI copywriters, one will naturally start to ponder about whether or not they’ll replace humans.
So... will AI replace human copywriters?
They draw insights from the question asked and make an evaluation that an editor will be needed no matter whether the copywriter is human or AI.
No matter how skilled a writer is, it's always a good idea to run their writing past an editor. Similarly, there will still be a need for someone to review, edit and refine the copy generated by the AI.
They then offer their opinion: They’re optimistic about AI copywriters producing good content, alongside human writers, leading to time and effort saved. This is an opinion because they’re making certain assumptions
That said, if you can use the AI copywriter to generate good output consistently, you'll minimize the amount of time and effort you need to put into editing the copy.
At the end of the day, it's important to find an AI copywriter that works for you—not only in terms of its output, but also its workflow.
Direct and clear CTA to try out our copywriter by placing a link there.
If you're interested in trying your hand at one, there are several AI copywriters that offer a free trial (including ours). So why not see how they measure up for yourself?
Use Hypotenuse AI to generate blog conclusions
If you’re still struggling to create a lasting blog conclusion and need a helping hand, our copywriting AI can generate blog content: from titles, outlines to blog paragraphs.
We’re able to generate fluent introductions, body paragraphs and conclusions, taking your target audience and brand voice into consideration!
The best part is, Hypotenuse AI generates entirely unique content every time, meaning that you don’t need to worry about suspiciously familiar sentences popping up. (Psst, click here for some free credits!)
What better way than to end off this article than with a conclusion generated by our AI copywriter?
There are a number of tried and true ways to conclude your blog post, but it’s best to find out what works for you by experimenting. Try out several different techniques and see which one resonates with your readers the most.
The best way to improve your blog writing skills is to practice, so don't be afraid to try writing your own blog posts. Remember to always focus on delivering quality content and providing value to your readers.
I’ve given you a whole bunch of ways to end your blog post, so you don’t have any more excuses. I’m looking forward to the engaging conclusions that you’ll be coming up with!
Still looking for more help on how to write a blog post? Read our article on How To Write a Blog Introduction.
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