AI-native product experience management platform for ecommerce

Hypotenuse AI brings product data, content, and images into one governed PXM, then uses AI to enrich, create, and publish them across every channel your customers shop.
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Trusted by leading global brands and Fortune 500 ecommerce teams

Product experience management (PXM) is the practice of managing everything a customer experiences about a product: the data, the content, the images, and how they appear on each channel. A PXM platform is the software that runs it, taking product information from raw and inconsistent to complete, on-brand, and channel-ready.

Instead of a patchwork of tools (a PIM, a DAM, a translation vendor, and spreadsheets), it brings everything into one system, so every new product and every update stays accurate across every channel.

One platform, from raw product data to channel-ready content

At its core, a PIM keeps your product data accurate and governed. The PXM builds on that, turning it into content, images, and channel-ready listings that perform everywhere.

Ingest & map supplier data

Pull product data from suppliers, ERPs, and spreadsheets, and map every field to your schema with AI.

Structure & categorize

Tag and categorize every SKU into your taxonomy so you know what each product is and what data it needs.

Enrich structured data

Fill in the attributes each category requires, pulling values from images, UPCs, spec sheets, and the web to turn raw inputs into complete, structured product data.

Generate content

Write product descriptions, titles, bullets, SEO keywords, and FAQs in your brand voice, at catalog scale.

Create & perfect images

Generate, edit, and standardize product images and lifestyle photography in bulk to meet every channel's requirements.

Localize

Translate and adapt content for new markets without losing brand or nuance.

Optimize for search & AI

Structure listings and add the right keywords so your products surface in search engines and AI answers.

Publish to every channel

Send governed content and images to your store and marketplaces, formatted to each channel's requirements.

Govern & stay compliant

Nothing changes anonymously: every edit by a person, a rule, or AI is attributed, versioned, and reversible, with approval workflows and compliance checks built in.

AI-native from the ground up

Hypotenuse AI was built with intelligence at its core. Instead of a system that stores product information and waits for someone to work on it, the platform does the work: AI enriches data, writes content, and creates images inside the same place your data lives. You work with it in plain language: ask for a report, a bulk update across thousands of products, or an answer about your catalog, and the AI does it, ready for your team to review.

Accuracy, grounded in real sources

AI fills gaps and standardizes values by pulling from your images, UPCs, spec sheets, and the web, so product data comes in accurate and complete, not guessed at.

Content and images generated in place

Descriptions, titles, and product images are created where the data lives, so nothing gets copy-pasted between tools.

You stay in control

You set the review workflows, deciding what needs human sign-off and what AI can auto-approve, so nothing publishes until it clears the rules your team defines.

One platform, always in sync

Because the PIM, content, and DAM live together, your images stay in sync with your product data, and AI works on them with full product context.

Get recommended by AI shopping assistants

Shoppers now ask AI assistants like ChatGPT and Gemini what to buy, and AI agents shop on their behalf. They read structured product data, not marketing pages. Because Hypotenuse AI keeps your product data complete, accurate, and consistent, your products are the ones AI can understand, trust, and recommend.
AI shopping assistant recommending products from a catalog

Who is Hypotenuse AI's PXM built for?

Brands

Launching and maintaining large catalogs across their own store and marketplaces.

Retailers

Onboarding products from hundreds of suppliers in inconsistent formats.

Distributors

Syndicating accurate product data to partners and channels.

Hypotenuse AI is the AI engine that powers your product experience, with a PIM and DAM built in. It works with the systems and channels you already run, from Shopify and Amazon to your ERP.

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Frequently Asked Questions About AI Product Data Enrichment Software

What is product experience management (PXM)?

Product experience management (PXM) is the practice of managing everything a customer experiences about a product across every channel: its data, content, images, and how it is presented. It goes beyond storing product information to actively enriching it, creating content and images from it, and keeping it consistent everywhere shoppers meet your products. Learn more about PXM.

What's the difference between PXM and PIM?

A PIM (product information management) system stores and governs product data. A PXM platform does that and adds the layer built on top: content generation, image editing, localization, and channel optimization. In short, PIM keeps your data right; PXM makes it convert everywhere. See the full comparison.

What makes a PXM platform AI-native?

An AI-native platform has intelligence built into its foundation rather than added as features. Enrichment, content generation, and image editing happen inside the system where your data lives, continuously and at scale, instead of relying on manual work or separate point tools.

What's the best PXM platform for ecommerce?

The right platform depends on what your team spends time on. If your bottleneck is not just storing data but enriching it, writing content, editing images, and localizing across channels, an AI-native PXM like Hypotenuse AI handles all of it in one governed system rather than a PIM plus several point tools.

How does a PXM help with AI search and shopping assistants?

AI assistants and shopping agents read structured product data to decide what to recommend. A PXM keeps your attributes complete, accurate, and consistent, which is what makes products eligible to be surfaced and recommended in AI search and AI Overviews.

Does a PXM replace my PIM?

Yes. Hypotenuse AI includes an AI-native PIM and can be the system of record for your product data. If you already run a PIM you want to keep, it works alongside it, adding enrichment, content, images, and channel optimization. Either way, you don't run a separate PIM and PXM.

Who is a PXM platform for?

Brands, retailers, and distributors managing product data and content at scale, across large catalogs, many suppliers, and multiple sales channels, in industries from fashion and electronics to furniture and industrial supplies.

Learn more about product experience management

We've collected the guides and resources you need to understand product experience management and get more out of your catalog.
A PIM product data record flowing into a channel-ready PXM product listing

PIM vs PXM: What's the Difference and Which Do You Need?

PIM stores and manages product data. PXM manages the full product experience built on that data. See the differences, a comparison table, and when you need which.

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Product Experience Management (PXM): What It Is and How It Works

Product Experience Management (PXM) is a comprehensive approach to managing and optimizing the way customers interact with your products across all touch points.

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Product Data Enrichment: Why It’s Essential for Ecommerce Success

Product data enrichment helps enrich your product data with relevant information automatically pulled from the web. In this article, we'll discuss what it is, why it’s important for ecommerce brands, and how you can harness its power to level up your product pages.

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See what an AI-native PXM can do for your catalog

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