Enrich every home improvement product with accurate specs
Missing specs like dimensions, materials, finish, voltage and coverage area are filled in from manufacturer sites, product images, spec sheets and any product information you already have, with the source shown for each value.
Values are standardized to the units and spelling you use.
Spelling mistakes and inconsistent naming get corrected across the catalog.
Categorize every product into your taxonomy
Products get categorized into your own taxonomy, whether you organize by department, project, product type or brand.
Each category gets its own set of attributes, along with their requirements and guidelines.
Products with sparse data are enriched before they're categorized, so every SKU gets a category.
Write every product description in your brand voice
Titles, descriptions and bullets are written from your product data and spec sheets in your brand voice, and optimized for search engines and AI answers.
Every description follows your formatting and guidelines, including the words you use and the ones you don't, like spelling out "luxury vinyl plank" instead of "LVP".
Each size, finish and color variant gets its own description, written from its own product data.
Translate every product description for every market
Descriptions are localized into over 40 languages, written from the same product data for each market.
Each language version is optimized for how shoppers search in that country.
Your brand voice and formatting carry into every language.
Get every product found on Google and in AI search
Every description is written to rank on Google and get cited in AI answers, with structured schema and FAQ markup built in.
Your listings are compared with top-ranking competitors, and content is generated to close the gaps.
Each product's search performance is tracked, so your team sees which listings need attention.
Every product listed with the specs buyers need
Frequently Asked Questions
What is a home improvement PIM?
A home improvement PIM (product information management system) keeps every product's data in one place: specs, dimensions, materials, documents and images, along with the copy for each channel. Hypotenuse AI is an AI PIM for home improvement retailers that does all the catalog work for you, from filling in missing attributes to writing product descriptions and optimizing them for SEO and GEO.
Which attributes matter most for home improvement listings?
It depends on the category. Flooring needs thickness, wear layer and coverage per box. Power tools need voltage, battery platform and included accessories. Plumbing fixtures need connection size and finish. Hypotenuse AI fills these in from manufacturer sites, spec sheets, product images and any product information you already have, and standardizes them to the units and spelling you use.
Can Hypotenuse AI translate our catalog for other markets?
Yes. Hypotenuse AI's AI bulk translation localizes product descriptions into over 40 languages from the same product data, written for shoppers in each market and kept in your brand voice.
How do home improvement product pages show up in AI search answers?
AI search tools recommend products they can find complete, structured details for. Hypotenuse AI fills in missing attributes and writes unique copy for every product, even across similar SKUs. As part of SEO and GEO for ecommerce, each page gets structured schema and FAQ markup, giving AI assistants the details they need to cite it.
How do we move our catalog into Hypotenuse AI?
Import your existing product data as CSV or XLSX files in your own format, or connect the systems you already use, such as Salsify or NetSuite. Hypotenuse AI then fills in missing attributes and standardizes values across the catalog. Every team also gets a dedicated onboarding session.
Explore insights on product data for home improvement
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What is product data enrichment and why does it matter?
Product data enrichment helps enrich your product data with relevant information automatically pulled from the web. In this article, we'll discuss what it is, why it’s important for ecommerce brands, and how you can harness its power to level up your product pages.
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