How multi-brand retailer Baskèts grew revenue by over 150% with Hypotenuse AI

Baskèts is a multi-brand omnichannel fashion and home retailer offering apparel, sneakers, accessories, and lifestyle products from over 120 brands, including Adidas, Stanley, and Bang & Olufsen.

Working with a wide range of suppliers, Baskèts launches new seasonal products continuously throughout the year. This constant flow of new SKUs makes speed, consistency, and quality on product detail pages critical to both sales performance and overall brand perception.

Challenge: Managing thousands of products from over 90 suppliers with little to no streamlined information provided

Baskèts works with over 90 suppliers, around 80 of whom provide little to no usable product information. There were no specs, no descriptions, no structured data.

Every season, Baskèts launches between 2,000 to 2,500 new products. Without streamlined data from suppliers, the team had no foundation to work from. Before any product could go live, someone had to manually piece together the information.

This meant searching for each product online, copying specifications from brand sites or other retailers, translating them, and rewriting everything to match Baskèts' tone of voice. This copy-paste workflow repeated thousands of times each season.

Because the team simply didn't have capacity to do this for every SKU, they had to prioritize. Higher-priced items received proper descriptions, while lower-priced products often went live with minimal copy or no real descriptions at all. In some cases, product pages displayed placeholder text like "order this jacket."

The impact was clear. Products without complete information were harder to sell and struggled to rank in search. The overall brand experience suffered too — without consistent, informative PDPs across the catalog, the site felt less credible and less premium.

Solution: A single AI platform to source product data, enrich it, and publish to Shopify at scale

Baskèts needed a way to keep up with a constant flow of new products without compromising quality or slowing down launches.

The solution had to:

• Automatically source accurate product information from reliable sources at scale
• Structure and enrich that data for SEO
• Create product descriptions in Baskèts’ exact brand voice and preferred format
• Fit seamlessly into their existing Shopify workflow

Baskèts evaluated several tools. Hypotenuse AI stood out as the best fit for its ability to serve as a foundation for product data — sourcing missing information and generating descriptions that matched their brand voice and format.

With Hypotenuse AI integrated into Shopify and a bespoke AI model trained on Baskèts’ brand voice, the team established a simple, repeatable workflow:

1. New products are synced from Shopify into Hypotenuse AI.
2. Hypotenuse AI researches relevant SEO keywords and enriches product data by sourcing information from reliable web sources, including brand websites.
3. The AI generates product descriptions that follow Baskèts’ preferred structure, bullet format, and tone of voice.
4. The team publishes descriptions directly to Shopify with a single click from Hypotenuse AI.

This process runs at scale across hundreds of products at a time, without slowing product launches or pulling time away from the team.

Results: Over 150% revenue growth, higher search visibility, and strong ROI

With Hypotenuse AI, Baskèts achieved what they couldn't before: every product now launches with a complete, on-brand description. Products go live faster, PDP quality improved across the catalog, and the site feels more credible and premium.

Key results include:

• +152.5% overall revenue growth, with +613.5% growth from organic traffic, driven by improved PDP coverage and broader site optimizations
• Improved search visibility, with average keyword rankings improving by 6.3 positions, and a key brand improving to an average position of 19.6
• +66.5% increase in search impressions, reflecting stronger organic presence across product pages
• One full workday saved per week, by automating product research, writing, and publishing workflows
• Estimated 33× ROI, factoring in both time savings and revenue impact from Hypotenuse AI

PDPs now feel more premium, credible, and thoughtfully curated, reinforcing Baskèts’ positioning as a curated multi-brand fashion and lifestyle retailer.