Content Strategy

The Art of SEO: Why You Need AI Rewriters

Consider these two sentences:

  1. “Whereas the beautiful is limited, the sublime is limitless, so that the mind in the presence of the sublime, attempting to imagine what it cannot, has pain in the failure but pleasure in contemplating the immensity of the attempt.” — Immanuel Kant
  2. Kant believed that experiencing the true beauty of nature can help us come to terms with the fact that we can never fully understand it, but we can still appreciate its magnitude and purpose.

Which of these was the easiest to read and understand?

Immanuel Kant (1724-1804) on History-biography

If you answered no. 2, congratulations — you have a good eye for writing. But wait, there’s something I must confess: no. 2 was written by an AI rewriter.

Feeling somewhat betrayed? Don’t be. In this blog post, we'll take a closer look at what AI rewriters can do for SEO and why every writer should start using them.

SEO in a nutshell

When people think of SEO, they often think of ways to cheat the system in order to rank their website higher. But the truth is, SEO is about optimizing your website so that it is easily found by your target audience.

Think about it — if someone is looking for a product or service that you offer, wouldn't you want your website to be one of the first ones they see? That's what SEO can do for you. It can help you rank higher in search engine results pages, so that more people can find your website.

SEO isn't about tricks or shortcuts. It's about creating quality, fresh content that people will want to read and share. And it's about using the right keywords and phrases so that your website can be found by the people who are looking for it.

In short*, you should:

  1. Make sure your website is easy to navigate.
  2. Use keywords throughout your website, including in the title, meta tags, and body text.
  3. Provide alt text for all images and videos to improve accessibility.
  4. Promote your website on social media and other online platforms.
  5. Make sure your website is updated regularly with fresh content.
  6. Get involved in the online community and participate in discussions relevant to your industry.
  7. Make sure external links come from reputable websites that are ranked highly for their content.
  8. Use Google Analytics to track your website traffic and optimize your content accordingly.
  9. Always be on the lookout for new SEO trends and adjust your strategy accordingly.

*For a comprehensive guide on the dos and don’ts of site optimization, check out Google’s starter guide on SEO fundamentals.

As a seasoned writer, you've probably heard a lot about SEO and how it can help your website  succeed. But what is an underrated pro tip that can really make a difference?

Outsource your SEO to an AI rewriter!

The Importance of Paraphrasing for SEO

Paraphrasing is, quite simply, the process of rewriting text to present the same information in a new, different way.

Paraphrasing allows you to take someone else's work and make it your own, using your own words and ideas. It's a great way to add new life to old material, and it can also help you come up with your own original ideas.

And that’s an important part of SEO.

When you paraphrase content, you're essentially telling Google that your content is original. That's a good thing, because it means your website will rank higher in the search engine results pages.

But paraphrasing is more than just about SEO. It's also a great way to make sure your content is clear and easy to understand.

AI-generated image from Hypotenuse AI using the text prompt: photograph of a person at a desk writing in a journal, silhouetted in shadow, deep depth of field, vibrant, wide shot

For a writer, paraphrasing is an essential skill. After all, you can't expect to write stellar essays or articles without quoting and paraphrasing other sources.

But paraphrasing can be tricky. It's easy to forget to cite sources properly or to inadvertently plagiarize content. The last thing you want is to be accused of stealing someone else’s idea and posing it as your own.

That's why it's important to have a rewording tool to help you check your work and make sure your paraphrases are accurate. A good rewriter will not only help you repurpose content, but also improve the quality of your writing, which in turn enhances your website’s SEO.

Of course, just like humans, AI isn’t perfect. At its current stage, they still require a lot of guidance from their human co-authors. However, AI can definitely offer you peace of mind in terms of correcting grammatical errors and ensuring your content is plagiarism-free.

But wait, if SEO loves quality content, how can paraphrasing someone’s idea help at all?

Why We Need AI Rewriters

I’ll be the first to admit — paraphrasing is hard. Even for seasoned writers, asking them to think of ten different ways to say the same thing is going to be a challenge.

But that’s not the case for AI rewriters. Not satisfied with the generated content? Simply run it through the software again. The AI can give you a hundred different suggestions with the click of a button.

What’s more, AI rewriters are helpful software programs that make site optimization a breeze. Here are some tangible and intangible benefits you can get from using a rewording tool, paraphrased and summarized by Hypotenuse AI’s paraphrasing tool:

SEO-relevant benefits

  • Error-free: The latest rewording tools are extremely intelligent! These tools don't just substitute words with synonyms — they understand the content, and create an alternative that makes perfect sense. Their output is free from all kinds of grammatical mistakes and errors, making it seem extremely natural.
  • Uniqueness: The best thing about AI rewording tools is that they offer a wide range of synonyms and writing styles (e.g., authoritative, conversational etc.) to choose from. This ensures that your rewritten article is highly original and completely unique.
  • Enhance readability: Readability is an important factor for improving SEO. An AI rewriter can help you simplify language, carefully selecting words that improve the overall readability of your writing.
  • Avoid plagiarism: Summarizing and paraphrasing your research is essential for writing long-form content without plagiarizing. It allows you to communicate your ideas without relying on direct quotations, and makes your work appear more original.
  • Repurpose content: Let’s face it, there are only so many ways you can write about the same thing. Instead of wasting time fretting over the 101st alternative to rewrite something, why not leave the work to a rewording tool so you can focus on the crux of your writing?

Other benefits

  • Maintain flow of writing: Each author has a unique voice, and using direct quotes can interrupt this voice. Paraphrasing can help communicate an important idea in a paragraph or source without interrupting the flow of your writing.
  • Improve writing: AI rewriters are great for learning about new words, sentence structures, and expressions. You can analyze the output of a paraphrasing tool to better understand how to write well.
Summarized content by Hypotenuse AI’s Summarizing Tool

AI rewriters allow you to change words while retaining the original meaning of the text, which is essential when you want to quote someone or use someone else's work as the basis for your own. These tools are designed to help you repurpose content more accurately and effectively, by providing feedback on grammar, style, and word choice.

Best of all, they help you to avoid plagiarism and ensure that your work is properly cited — Hypotenuse AI has a built-in plagiarism checker (powered by Copyscape) that takes care of that for you!

Plagiarism checker in the Hypotenuse AI blog writing tool

Use Cases for Rewritten Content

Writers are understandably busy folks. On top of writing articles and blog posts daily, they are also the main drivers behind text captions, video scripts, newsletters, and a bunch of other copywriting accompanying product launches, online campaigns, and social media posts. Now, with the entrance of more and more digital channels, keeping the same content fresh across the board has become an increasingly daunting task.

Fortunately, the AI rewording tools of today have come to save the day. Check out the successful use cases below for some much-needed inspiration to boost your SEO game:

Social Media Snippets

Globally, the average social media user engages with 6.6 different social media platforms. What this means is that the average user may see the same post up to 6 times across various platforms on a single day.

This presents an opportunity for marketers to capitalise on users’ varying attention across different digital channels. With rewording tools, marketers can conduct A/B testing and discover the best SEO strategy for each social media platform. Alternatively, AI summarizing tools can also assist to summarize long-form content to be used as overview captions or accompanying snippets.

Webinar Content

Webinars are all the hype now — and for good reason. Thousands around the globe can now tune in to the same session at the same time, empowering small businesses and entrepreneurs to share their expertise with an international audience. However, the current challenge lies in the tedious effort it takes to translate and convert existing materials into content ready to be presented in an engaging webinar format.

Enter AI rewriters, a simple tool that can inject freshness into existing content and repurpose it for the online audience. What’s more, you can provide accurate closed captions and accompanying script for viewers who want to follow your webinar on the move, all while gaining points for your site’s SEO.

Email Campaigns

Emails are a fantastic way to engage your audience online. While email marketing does not directly influence your site’s SEO, great email campaigns can promote targeted content and drive traffic to your website.

The best email campaigns offer bite-sized snippets to tempt readers into clicking on your blog post links or product updates. Sounds easy enough, but when it comes to writing short copy, long-form writers often struggle to come up with engaging copy that hooks readers in just a few sentences. Using AI email generators, businesses can craft cold emails that can boost your click-through rate (CTR) and increase lead conversion.

Refreshing Content

Having fresh content is one of best tried and tested methods of boosting SEO rankings. Fresh content includes newly published pages, updated content, or rewritten text.

As a people-first algorithm, Google appreciates content that is constantly updated with new information and resources. Keeping your site content fresh also leaves a good impression on visitors and clients who may be visiting your website for real-time information and don’t want to be reading a page from a decade ago.

Here’s where AI rewriters can come in to take the writing load off your shoulders. Rewrite whole pages in minutes and edit relevant content as and when you like. Add new pages by generating blog posts with AI article writers and AI image generators. With a complete suite of AI tools, you can share fresh, helpful content with the world almost instantaneously.

AI-generated image from Hypotenuse AI using the text prompt: 55mm closeup professional photograph of a leopard seal lying down on ice in natural sunlight, nikon d850, outdoors, sharp focus, depth of field, bokeh


In short, AI rewriters are an essential tool for any SEO writer. They make it easy to keep your writing original and error-free, and they help restructure complex passages into simple, easy-to-read language, making your ideas more accessible to your readers.

So, if you’re keen to improve your website’s visibility and search rankings, a rewriter is a must-have tool in your arsenal!

P.S. This article was co-authored by our human writer and Hypotenuse’s blog writing AI tool — try it out to get similar results!

Join 1,000+ marketers writing with Hypotenuse AI

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